IOC and Pfizer agree deal for Tokyo Olympic athletes
Athletes competing in the Tokyo 2020 Olympic Games have been given a boost after the International Olympic Committee (IOC) agreed a deal with American...
FGR: Betting sponsorships are ‘abuse’ of football
Forest Green Rovers FC has become the debut English professional football club to join calls for a ban on gambling sponsorships.Partnering with the Gambling...
Premier League collaborates with Oracle for advanced data insights
The Premier League has tapped American multinational technology firm Oracle to enhance advanced player performance data and statistics to be used in live broadcasts...
Premier League exploring NFTs as potential revenue source
The Premier League is exploring the possibility of capitalising on Non-Fungible Tokens (NFTs) as a new stream of revenue for its clubs, according to...
Rangers nets ‘largest sponsorship agreement’ in Scottish club’s history
Scottish Premiership team Rangers has renewed its sponsorship agreement with betting brand 32Red, in a deal which marks the most lucrative commercial agreement in...
McLaren inks Castore sportswear sponsorship tie-up
McLaren Racing has named British-based sportswear brand Castore as the official team apparel and sportswear partner for the McLaren Formula One team for the...
SBC Leaders Podcast: Successful sponsorships become ‘infectious’
Successful sponsorship deals are formed on the basis of a ‘two-way street’, according to Rory Anderson, former CEO and current Consultant at 12BET.Speaking to...
Premier League introduces owners’ charter to avoid ESL repeat
The Premier League is preparing to introduce new rules, including an ‘owners’ charter’, to avoid a repeat of the European Super League (ESL) and...
Fightzone to maximise audience reach via Red Bee Media deal
International boxing platform Fightzone has partnered with Red Bee Media, in a deal which will see 50 matches broadcast on the latter’s OTT platform...
BT holds talks over sale of sports broadcasting operation
Multinational telecommunications giant BT is in talks ‘with a number of strategic partners’ over the sale of its sports broadcasting operation BT Sport.According to...