Cheltenham 2021 opening day nets record viewership
The first day of the 2021 Cheltenham Festival drew in a record average audience, with free-to-air broadcaster ITV drawing in 1.1 million viewers, as...
UFC strikes multi-million dollar Love Hemp sponsorship
The Ultimate Fighting Championship (UFC) has landed a multi-million dollar deal with cannabidiol (CBD) product supplier Love Hemp.The five-year agreement, which begins at the...
EFL Chairman warns of effects of gambling sponsorship ban
English Football League (EFL) Chairman, Rick Parry, has warned that a ban on gambling sponsorships could be cataclysmic for clubs across the Championship, League...
Cheltenham Festival 2021 forecast for decade-high viewership peak
The 2021 Cheltenham Festival has been forecast to net its biggest viewing audience for 10 years, with fans unable to attend the live event,...
DCMS calls for justification over the BBC’s venture into MMA
The UK government has called on the BBC to justify its broadcast arrangement with mixed martial arts (MMA) promotion Bellator amid the current debate...
Channel 4 England Test coverage brings in nine million viewers
Channel 4’s coverage of England’s four-Test series against India, which spelled defeat for England, reached nine million viewers across all matches, the Daily Mail...
Camelot announces support for British Olympic and Paralympic teams
Camelot, the operator behind the UK’s National Lottery, has announced its support for the Team GB Olympic and ParalympicsGB teams ahead of the upcoming...
Entain vows to honour Pitching In sponsorship scheme
Entain Plc has confirmed it will stand by its ‘Pitching In’ grassroots and community investment scheme despite the curtailment of the 2020/21 Trident Leagues...
Racegoers ‘shouldn’t be concerned’ about spectator pilot exclusion, says RCA
Horse racing fans 'shouldn't be concerned’ about the sports exclusion from the schedule of events earmarked by the UK government to see a return...
FA Cup final included in UK government’s pilot programme
The FA Cup final has been chosen as a trial event for the return of sports spectators as part of the Events Research Programme’s...