The FA names Vitality as Women’s FA Cup title sponsor
The FA has confirmed that health and life insurance firm Vitality has been named as the Women’s FA Cup’s new title sponsor for the...
Leicester City renews W88 partnership for 2020/21 season
Leicester City Football Club has announced that W88 will continue as the club’s official betting partner after the Asian company had its deal renewed...
Cricket losses to potentially reach £200m as ECB removes 62 roles
Tom Harrison, ECB’s CEO, has issued a statement that due to the ongoing effects of the global health pandemic, cricket’s governing body has proposed...
Derby County delivers Uber Eats partnership
Strengthening its commercial portfolio, Derby County has announced a partnership with food delivery platform Uber Eats for the 2020/21 campaign.As part of the deal,...
Everton and Fratelli Beretta extend academy agreement
Everton Football Club has scored an extension with Fratelli Beretta in which the Italian firm will continue its front-of-shirt partnership with the Premier League...
Millwall agrees MansionBet renewal for 2020/21 season
Following the club’s 0-0 EFL Championship opener against Stoke City, Millwall Football Club has renewed its partnership with MansionBet for the 2020/21 season.As a...
Wolves and Aeroset agree ‘first of its kind’ sleeve sponsorship
In a ‘first of its kind’ deal, aerospace parts provider Aeroset has partnered with Wolves to become the club’s new shirt sleeve sponsor for...
Coventry City signs three-year iPRO Hydrate agreement
Newly promoted EFL Championship side Coventry City has continued to strengthen its commercial portfolio by securing a three-year partnership with iPRO Hydrate.As part of...
Leicester City nets Parimatch training wear partnership
Leicester City has named Cyprus-based betting and technology company Parimatch as the clubs new training wear partner for the 2020/21 campaign.Following the agreement, which...
England Rugby names Charles Tyrwhitt as official formalwear partner
England Rugby has announced a four-year partnership with Charles Tyrwhitt in which the British menswear retailer will tailor an exclusive collection of bespoke formalwear...