Crystal Palace extends Utilita Energy academy partnership
Crystal Palace Football Club has extended its partnership with Utilita Energy which will see the firm remain the front-of-shirt sponsor for the club's junior...
Liverpool expands Petro-Canada Lubricants deal to include HollyFrontier
Liverpool Football Club has expanded and renewed its partnership with Petro-Canada Lubricants with the new agreement including its parent company HollyFrontier to the deal.In...
International Paralympic Committee teams with Allianz to launch podcast series
The International Paralympic Committee (IPC) has partnered with Allianz to launch its first ever podcast series to raise awareness of the journeys many have...
Leeds United strikes ‘ground-breaking’ JD sleeve sponsorship
Leeds United has named sports fashion retailer JD as its official sleeve sponsor for the upcoming 2020/21 Premier League campaign.The agreement has been described...
EFL agrees Sky Sports streaming partnership for non-televised matches
Following a deal with Sky Sports, the EFL will implement a flexible framework to ensure that fans of the Championship, League 1 and League...
BHA announces UK Racing’s recovery plan to restore revenues
The British Horseracing Authority (BHA), along with The Horsemen’s Group and Racecourse Association (RCA), has agreed the ‘next phase of recovery’ for UK racing...
The FA looks to ‘modernise’ the FA Cup with rebranding
The FA has unveiled its new logo for the Emirates FA Cup as the governing body wants to modernise the ‘look and feel’ of...
McLaren strengthens commercial portfolio with Miory Steel agreement
McLaren Racing has announced a multi-year Formula 1 partnership with Miory Steel which will see the electrolytic tinning and cold-rolled sheet provider be featured...
ParalympicsGB seals Papa John’s partnership ahead of Tokyo Games
Pizza chain Papa John’s has been named as an official partner of the ParalympicsGB team ahead of the rescheduled Paralympic Games in Tokyo next...
Southampton names Sportsbet.io as new front-of-shirt sponsor
Southampton Football Club has announced that Sportsbet.io will be the club’s front-of-shirt sponsor for the 2020/21 campaign.As a result of the partnership, Sportsbet.io’s logo will...