Sheffield United strengthens commercial portfolio with FTG partnership
First Touch Games (FTG), the developer behind mobile game Score! Hero, has been announced as a global partner of Sheffield United after signing a...
888sport scores a touchdown with NFL UK betting partnership
The National Football League (NFL) has entered into a first-of-its-kind partnership with 888sport, making the gambling company its first ever official sports betting partner...
Tottenham Hotspur announces multi-year partnership with Libertex
Tottenham Hotspur has named Libertex as the Premier League club’s official trading partner with the deal looking to ‘showcase the progressive outlooks and commitment’...
LiveScore: Additional rights and on demand content part of streaming service...
At the end of May, amidst a global health pandemic in which sporting competitions were being postponed or cancelled, LiveScore announced that it had...
Watford strikes back-of-shirt sponsorship deal with AFEX
EFL Championship side Watford FC has announced that AFEX has expanded its partnership with the club and has become a back-of-shirt sponsor as a...
Marathonbet: Gambling sponsors need to create an emotional connection
The discussion around gambling sponsorships is constantly evolving as the general public’s relationship with betting firms fluctuate while governments discuss and impose tougher restrictions...
Hublot replaces TAG Heuer as the Premier League’s official timekeeper
The Premier league has named Hublot as the Premier League's official timekeeper for the 2020/21 campaign, replacing TAG Heuer after four years.Both entities are...
Premier League strikes broadcaster agreement to air every September fixture
The Premier League has announced that all of its September fixtures will be broadcast in the UK with Sky Sports, BT Sport, Amazon Prime...
Lewis Hamilton launches X44 racing team for Extreme E series
Lewis Hamilton has launched his own racing team with the six-time Formula 1 world champion announcing that X44 will be competing in the inaugural...
Hector Bellerin invests in League 2 side Forest Green Rovers
Spanish international and Arsenal defender Hector Bellerin has invested in League 2 side Forest Green Rovers, becoming the club’s second-largest shareholder.Forest Green has been...