Soccer Aid adds Vitality to growing list of commercial partners
Soccer Aid for Unicef 2020 has announced that Vitality will once again partner with the event for a second year running.As a result of...
Paris 2024 Paralympic Games names Channel 4 as TV rights holder
Channel 4 has been awarded UK television rights to the Paris 2024 Paralympic Games following an agreement with the International Paralympic Committee.Since replacing the...
Premier League seeks to air behind-closed-door games with 3pm blackout suspended
With Premier League matches still to be played behind-closed-doors, the FA has confirmed that the traditional Saturday 3pm TV blackout will not be imposed...
Crystal Palace extends Utilita Energy academy partnership
Crystal Palace Football Club has extended its partnership with Utilita Energy which will see the firm remain the front-of-shirt sponsor for the club's junior...
Liverpool expands Petro-Canada Lubricants deal to include HollyFrontier
Liverpool Football Club has expanded and renewed its partnership with Petro-Canada Lubricants with the new agreement including its parent company HollyFrontier to the deal.In...
International Paralympic Committee teams with Allianz to launch podcast series
The International Paralympic Committee (IPC) has partnered with Allianz to launch its first ever podcast series to raise awareness of the journeys many have...
Leeds United strikes ‘ground-breaking’ JD sleeve sponsorship
Leeds United has named sports fashion retailer JD as its official sleeve sponsor for the upcoming 2020/21 Premier League campaign.The agreement has been described...
EFL agrees Sky Sports streaming partnership for non-televised matches
Following a deal with Sky Sports, the EFL will implement a flexible framework to ensure that fans of the Championship, League 1 and League...
BHA announces UK Racing’s recovery plan to restore revenues
The British Horseracing Authority (BHA), along with The Horsemen’s Group and Racecourse Association (RCA), has agreed the ‘next phase of recovery’ for UK racing...
The FA looks to ‘modernise’ the FA Cup with rebranding
The FA has unveiled its new logo for the Emirates FA Cup as the governing body wants to modernise the ‘look and feel’ of...