McLaren strengthens commercial portfolio with Miory Steel agreement
McLaren Racing has announced a multi-year Formula 1 partnership with Miory Steel which will see the electrolytic tinning and cold-rolled sheet provider be featured...
ParalympicsGB seals Papa John’s partnership ahead of Tokyo Games
Pizza chain Papa John’s has been named as an official partner of the ParalympicsGB team ahead of the rescheduled Paralympic Games in Tokyo next...
Southampton names Sportsbet.io as new front-of-shirt sponsor
Southampton Football Club has announced that Sportsbet.io will be the club’s front-of-shirt sponsor for the 2020/21 campaign.As a result of the partnership, Sportsbet.io’s logo will...
Leicester City launches fully professional women’s team following acquisition
Leicester City has launched its first fully professional women’s football team after the Premier League side acquired Leicester City Women’s Football Club (LCWFC).LCWFC has been...
The FA strikes three-year Nationwide partnership to support grassroots football
The FA has signed a three-year partnership with Nationwide Building Society in an attempt to grow the governing bodies Respect programme, an initiative created...
Rugby League World Cup 2021 names Glory Days as international...
The Rugby League World Cup 2021 has named Glory Days as its official international fan travel provider to manage and work with approved agents,...
US investment firm Dorilton Capital purchases Williams Racing
Formula 1 team Williams Racing has been acquired by US private investment firm Dorilton Capital, bringing a ‘successful conclusion’ to the manufacturers’ strategic review...
Coventry City receives ‘vital revenue’ boost with BoyleSports sponsorship
Coventry City Football Club has signed a ‘significant’ sponsorship agreement with BoyleSports, which is expected to generate ‘vital revenue’ for the club.The partnership, which...
RFU agrees multi-year Adidas footwear extension
Rugby Football Union (RFU) has extended its partnership with sportswear manufacturer Adidas until the end of the 2023/24 season.As a result of the partnership,...
Football Index announced as QPR shirt sponsor
Queens Park Rangers Football Club has announced that Football Index will be the club’s new front-of-shirt sponsor for the upcoming campaign.The one year deal...