FSG’s Liverpool trademarking faux pas
You can’t trademark the name of a location, can you? Surely not. Yet, Liverpool FC’s owners, Fenway Sports Group (FSG), have tried to do...
Financial turbulence continues as EFL season nears
As the EFL prepares for its much anticipated kick off, the plight of Bury FC and Bolton Wanderers continues to highlight the financial vulnerability...
ZO Hammers out sponsorship upgrade with West Ham United Women’s team
ZO Skin Health has strengthened its partnership with West Ham United Women’s team, becoming the club’s official back of shirt sponsor for the new...
eToro expands portfolio of Premier League partners
Global multi-asset investment platform eToro has been announced as the ‘Official Online Trading Partner’ of Everton FC.
As part of the deal, the organisation will gain global...
Whistle-to-whistle ban to commence today
As the new football season approaches its kick-off, the sports betting industry seeks to limit its exposure during live sports with the introduction of a'whistle-to-whistle'...
iFollow set for upgrades following positive feedback
Subscription based EFL streaming platform iFollow, which allows fans to watch otherwise non-televised football matches and engage in unique content, is set to upgrade...
KP Snacks partnership expands reach of The Hundred
Aiming to expand the reach of cricket, KP Snacks has been announced as the new Official Team Partner for The Hundred.The new long-term partnership with...
La Liga remains without a UK TV broadcaster
With less than a month until the commencing of the new La Liga season, the league remains without a UK TV broadcaster.The deadline for...
European leagues unite with FIFA in Saudi Arabia streaming condemnation
FIFA, the AFC, UEFA, the Bundesliga, LaLiga, the Premier League and Serie A have united to condemn the pirate broadcaster known as “beoutQ”, calling...
Cabinet reshuffle sees Pow take control of horse racing strategy
Rebecca Pow, MP for Taunton Deane, has been given additional responsibilities as part of her role with DCMS after it was confirmed that racing...