Sport Acuity’s Andy Elliott on the rise of women’s sport
Andy Elliott, the co-founder of Sport Acuity shares his thoughts on the journey of women’s sport and what needs to happen for it to...
Watford FC unites with ADI to elevate matchday experience
English Premier League side, Watford FC has transformed its matchday experience, with the installation of two new 'superwide' LED screens.The 80sq.m screens, positioned at...
Interim Premier League Chief Executive claims betting is part of what...
In an interview with BBC Sports reporter Dan Roan, the Premier League’s interim Chief Executive, Richard Masters revealed his belief that the league is...
Unibet uses Newbury Racecourse sponsorship to support mental health initiative
In a move to continue the development of a ‘new model of sport sponsorship’, Kindred Group has made further investments into mental health initiatives after...
Nexen Tire extends partnership with Manchester City
Nexen Tire has deepened its partnership with Premier League champions, Manchester City.The global tyre manufacturer has enjoyed a strong partnership with the club since...
No-deal Brexit threatens tripartite agreement, says Peter Jackson
With just over eleven weeks until the UK’s departure from the European Union, the likelihood of a no-deal Brexit continues to increase, something that has...
The Transfer Window: DAZN, Sky Sports and Leicester City FC
Each week, InsiderSport is detailing some of the signings and departures from the business of sport. This edition takes a look at Sky's major...
England cricket legend Pietersen pens Betway partnership
Former England cricketer Kevin Pietersen has signed a deal to become Betway's "Global Cricket Ambassador" for 2019.The 2005 Ashes hero, who scored over 8000...
Raheem Sterling reportedly edges closer to Air Jordan deal
Manchester City and England footballer, Raheem Sterling could be about to put pen to paper on one of the most high-profile and lucrative boot...
Sheffield United unveils new partnership with Al Wefaq Rent a Car
Premier League newcomers, Sheffield United has announced another significant new commercial partnership with Saudi Arabian based Al Wefaq Rent a Car.The deal means the group becomes the...