Exploring the Premier League’s relationship with sleeve sponsors
Since the start of the 2017/18 season, the Premier League (PL) has allowed clubs to have sleeve sponsors on kits.That first season, the main...
Derby County strengthens relationship with Umbro
English Championship side, Derby County has extended its partnership with Umbro.The deal comes as the Manchester-based brand celebrates 95 years of existence this year, building on...
PLAYR utilises data for heightened performance analysis
PLAYR, a football tracker used to measure live player stats, is utilising heightened data to provide greater insight into player performances.Coinciding with its first...
Delia Bushell to take over Bazalgette as Jockey Club group chief...
Former-BT Sport and Sky executive Delia Bushell has been named as the new Jockey Club group chief executive, due to begin the new role in...
Dillian Whyte: Why the integrity of British boxing could be at...
British heavyweight contender Dillian Whyte is facing a battle to retain his position in the division, following reports that the Brixton fighter failed a...
Newcastle United signs MansionBet as UK betting partner
Online sports betting operator, MansionBet has been announced as the official UK betting partner of Newcastle United.The two-year deal, brokered by SEM Global, will...
Leyton Orient strengthens partnership with EnergyBet
Leyton Orient has strengthened its longstanding partnership with EnergyBet, as the club's Official Betting Partner.The relationship between the two has spanned four seasons and continues...
EPL side Hammers home importance of internet security with Ivacy VPN
West Ham United has expanded its portfolio of partners, announcing Ivacy VPN as its Official VPN Partner.The partnership will allow the Hammers to place a focus on...
Paddy Power strikes sponsorship deal with Sol Campbell’s Silkmen
League Two side Macclesfield Town has become the latest club to sign up to Paddy Power's "Save Our Shirt" campaign.As part of the deal,...
Newcastle United strikes sleeve sponsorship deal with StormGain
Newcastle United FC has confirmed cryptocurrency investing and trading app, StormGain as the club's sleeve sponsor for the upcoming season.As part of the deal, the...