Engagement high as intriguing British Open beckons
The 148th British Open kicks off tomorrow at Portrush, with golf's oldest major inevitably peaking engagement amongst fans once again.We spoke to Oddschecker US' International...
The importance of free-to-air sports broadcasting
Sport is ingrained in most cultures. Whether it’s cricket, football, basketball, or golf, the game gets into our psyches from a very young age....
Liverpool drives onto the global stage with MG Motor
Liverpool FC has expanded its existing partnership with MG Motor to incorporate global markets.Having originally signed with the Merseyside club in 2016 as its...
Chelsea pens new partnership with 1xBet
Ahead of the new Premier League season, Chelsea has confirmed a partnership with online sports betting operator, 1xBet.The operator aims to utilise the partnership...
BBC announces exclusive coverage of UEFA Women’s Euro 2021
Following on from it’s record breaking coverage of the Women’s World Cup in France, the BBC has announced its has secured exclusive viewing rights...
Huddersfield Town unveils Paddy Power as new shirt sponsor
Huddersfield Town has announced it will be partnering with Paddy Power for the upcoming 2019/20 Championship season.The partnership, which has been dubbed by Paddy...
BETDAQ donates Charlton Athletic sponsorship to Children with Cancer
In support of its ‘Changing for the bettor’ social responsibility campaign, betting exchange BETDAQ has confirmed that it will be donating its shirt sponsorship...
Majority of fans ‘accept gambling sponsorship deals’ – EFL
An EFL survey has revealed that over two thirds of supporters believe the current involvement of gambling companies in football is acceptable.The survey, which...
iFollow scheme deemed a success in EFL survey
The introduction of the iFollow scheme has been praised by English Football League (EFL) supporters, according to a survey which was sent out to...
Manchester City strengthens partnership with Tecno Mobile
Manchester City has confirmed a multi-year extension with TECNO Mobile as the club’s Official Global Tablet and Handset partner.The partnership will allow the mobile...