Motherwell unites with Paddy Power for Save Our Shirt campaign
Scottish Premiership side Motherwell has been announced as the latest club to join Paddy Power’s Save Our Shirt campaign, by playing in unsponsored kits...
Paddy Power confirms ‘sash’ hoax unveiling sponsorless kit
Paddy Power has announced that the previously released ‘sash’ sponsored kit was just a prank, as the club re-release real versions of both the...
MLB’s successful swing for the UK market
As with the National Football League (NFL) and the National Basketball Association (NBA) before it, Major League Baseball (MLB) is attempting to tap into...
Daniel Sturridge issued with six week suspension over betting breach
Daniel Sturridge has been sanctioned with a £75,000 fine and six week suspension from football, after he was found guilty of breaching betting rules.
The...
FA contacts Huddersfield over new kit
A controversial ‘sash’ style sponsorship etched across the kit of Championship football club Huddersfield was met with dismay by the club’s fan-base, with the...
VBET’s Viktor Hoffmann on the prestige of partnering with Arsenal
InsiderSport spoke to Viktor Hoffmann Global Marketing Director at VBET, following the brand’s announcement that it had signed a new partnership with English Premiership...
Manchester City deepens engagement with new OTT platform
Manchester City is seeking to heighten supporter engagement with the launch of its new streaming platform, which is now available to download worldwide.Designed for TV, the...
Everton FC expands commercial partnerships
Premier League side Everton has expanded on its existing partnerships with Italian food giant Fratelli Beretta and multi-national company USM Holdings.Fratelli Beretta, which was...
EA Sports nets partnership with the European champions
Liverpool FC has signed a new multi-year deal with video-game developer Electronic Arts (EA), to become the club’s official football simulation game partner.As part...
Huddersfield kit unveiling met with fan disbelief
Huddersfield Town has released its Paddy Power sponsored ‘home kit’ for the 2019/20 Championship season and it hasn't gone down well with the club’s...