Manchester United & Stone Roses fuses fashion with football
Manchester United has announced a partnership with the ‘Madchester’ band Stone Roses and Adidas to create a new clothing collection.The three organisations have worked...
West Ham women’s VP Queenie Porter reveals the keys to commercial...
The synergy between football and commercial enterprise has not always been as seamless as it is today. In today's game, everything from the stadium to...
Ratcliffe hopes Old Trafford will become ‘Wembley of the North’
Sir Jim Ratcliffe has said that he wants Manchester United’s stadium to turn into the ‘Wembley of the North’.The British billionaire agreed a deal...
AFC Bournemouth signs partnership with Asset Alliance Group
AFC Bournemouth has announced a multi-year partnership with commercial vehicle specialists Asset Alliance Group.The collaboration makes Asset Alliance Group an official partner of the...
Manchester United launches co-branded energy drink
Manchester United has announced the launch of a co-branded energy drink in partnership with its official sports hydration partner WOW Hydrate.The English Premier League...
NSE stacks up its partnership roster with Pringles
National Student Esports (NSE) has named the snack brand Pringles an official partner of the British University Esports Championship (BUEC).The partnership is set to...
Saudi Arabia’s PIF explores Premiership Rugby investment
Saudi Arabia’s Public Investment Fund (PIF) has discussed a possible investment of £60m into four Premiership Rugby Clubs.According to The Telegraph, PIF has reportedly...
UK greyhound racing data up for grabs as PGR rights go...
An opportunity has opened up in the UK greyhound racing sector as the Arena Racing Company (ARC) takes Premier Greyhound Racing (PGR) data rights...
Sky Sports announces first-ever dedicated tennis channel in UK & Ireland
Sky Sports has launched Sky Sports Tennis as the home for ATP, WTA Tours and US Opens in the UK and Ireland.The tennis-dedicated channel...
Jurgen Klopp’s last season set to be captured in new documentary
Liverpool FC has confirmed that filming has started for a new documentary series in partnership with Lorton Entertainment.Earlier this month, fans of the Merseyside...