The FA & TNT Sports sign a landmark broadcasting deal
The Football Association (The FA) and TNT Sports have agreed a new four-year broadcast deal for the Emirates FA Cup, starting from the 2025/26...
West Ham launches a Premier League first health partnership
West Ham United has announced WellO2 as its first official and exclusive respiratory supplier. The London team has become the first Premier League club to...
England’s Netball Super League lands BBC and Sky coverage
England Netball has secured a major boost to visibility via agreements with two of the UK's biggest sports media outlets, Sky Sports and BBC...
Premier League shows green light for Manchester United sale
The Premier League has approved Sir Jim Ratcliffe’s deal to purchase a 25% stake in Manchester United.Ratcliffe’s deal - worth around £1.03bn - to...
Vlad Kaltenieks: Cementing BoyleSports’ legacy via Ireland’s greatest race
Horse racing holds a cherished place in Irish culture, intertwining tradition and passion on renowned tracks across the nation. At the heart of this...
PFL lands shot in LatAm media with Torneos renewal
The Professional Fighters League (PFL) has secured its continued media visibility in Latin America via a renewal of its partnership with Argentine sports media...
Manchester United plans to explore AR via player cameras
Manchester United owners, the Glazer family, have reportedly expressed interest in making money through Augmented Reality (AR).The English Premier League (EPL) club has reportedly...
Team GB and ParalympicsGB prepare for Paris 2024 with TikTok
TikTok has kept up momentum with its sports marketing strategy by becoming an official partner of Team GB and ParalympicsGB ahead of this year’s...
Sky Deutschland keeps Premier League broadcasting rights
Sky’s standing as the one of the English Premier League’s primary broadcasting partners was further shored up this week via an agreement in Germany.The...
England Golf & Zellar aim to make golf greener
England Golf is partnering with SMART sustainability platform Zellar to help over 1,700 golf clubs become more environmentally sustainable. Golf clubs across England will be...