San Jose Earthquakes form ‘game changing’ partnership with PayPal
The San Jose Earthquakes of Major League Soccer (MLS) has secured a partnership with PayPal, centred around naming rights and contactless payments methods.As a...
Genius Sports and NFL form fan-focused partnership
Genius Sports has been designated as the lead strategic data partner for the National Football League (NFL) in a tie-up which will see the...
Endeavor completes deal for full UFC ownership ahead of IPO
Endeavor Group Holdings has entered into an agreement to acquire full ownership of the Ultimate Fighting Championship.The sports and entertainment conglomerate, which is also...
PFL secures Socios.com fan engagement partnership
The Professional Fighters League (PFL) MMA tournament has become the latest sports organisation to secure a partnership with Socios.com, to utilise the firm’s Fan...
NFL gives 17-game regular season revamp the green light
The National Football League (NFL) has formally ratified plans for the expansion of the regular season to 17 games from the 2021 campaign following...
The Space Between in the driving seat for McLaren financial partnership
Sports and entertainment marketing agency The Space Between will activate the commercial partnership between McLaren Racing and digital bank QNTMPAY.The Space Between Co-Founder Adam...
WWE inks ‘historic’ DraftKings gaming collaboration
WWE has designated daily fantasy sports operator DraftKings as the integrated media and entertainment firm’s new official gaming partner.The agreement, which is subject to...
Eleven targets North American expansion with Team Whistle acquisition
Multinational sports broadcaster Eleven Sports has purchased Aser Ventures’ sister company, Team Whistle, eyeing expansion in the North American region.The agreement, which is expected...
Endeavor reportedly looking to clinch full UFC ownership
Entertainment conglomerate Endeavor is reportedly looking to expand its shares in the Ultimate Fighting Championship (UFC) to secure full ownership of the leading MMA...
SBC Leaders: Lessons to be learned from sports rights-holders for gambling...
Leveraging sports clubs and leagues’ fanbases can boost betting brands’ customer appeal, according to Oddspedia CEO, Jan Möller.In the second edition of SBC Leaders...