North American merger will broaden appeal and generate revenue, says Infantino
A potential merger between North America’s two biggest football leagues - Mexico’s Liga MX and the US’ Major League Soccer (MLS) - has been supported...
David Levy joins Genius Sports as company Chairman
US sports and entertainment figurehead David Levy has been named as Genius Sports Group's new company Chairman.Levy previously served as President of Turner Broadcasting, where...
BetMGM secures access to Golf Event Centre access
Sports betting operator BetMGM has become the latest sportsbook to sign up to the Golf Event Centre, under the terms of an agreement with...
NFL reportedly in talks to extend Sportradar partnership
The National Football League (NFL) is reportedly in talks with Sportradar concerning an extension of its data rights partnership, as the league looks to...
Betway secures Miami Open sponsorship
Online sportsbook operator Betway has secured title sponsorship of the Miami Open, taking place between 22 March and 4 April.As a result of the...
AT&T Stadium to welcome 60,000 fans for Alvarez vs Saunders bout
Over 60,000 boxing fans will be in attendance when Canelo Alvarez takes on Billy Joe Saunders in the world super-middleweight title unification fight on...
Fox Bet expands sporting presence with NFL partnership
Fox Bet has further enhanced its position in the US sports sponsorship sector via an agreement with the National Football League (NFL).The agreement will...
MLB and Bally’s ink new multi-year partnership agreement
Major League Baseball (MLB) has chosen casino operator Bally’s Corporation as its official sports betting partner in a multi-year tie-up.Through the agreement, Bally’s will...
NFL locks down $110bn worth of new media rights agreements
The National Football League (NFL) has tied down long-running broadcast deals with its media partners, including CBS, ESPN, Fox and NBC, worth around $110...
Montreal Canadiens add Crypto.com to sponsorship portfolio
The Montreal Canadiens of the National Hockey League (NHL) has added cryptocurrency exchange Crypto.com to its sponsorship portfolio.Under the terms of the one-year agreement,...