Genius Sports brings together portfolio with new brand identity

Genius Sports Group has presented its new corporate brand and identity, which will consolidate the firm’s entire sports tech portfolio and data assets under the single identity of ‘Genius Sports’.   

As the company prepares for its imminent listing on the New York Stock Exchange (NYSE), the move reflects the ‘rapid convergence’ of Genius’ technology units, in which the group seeks to lead global sports in all fundamental tech disciplines related to live data, media rights, sports integrity, wagering and delivering next-generation innovations.   

As a result, the individual brands of Betgenius and Genius Sports Media have been discontinued, with Genius choosing to house its business solutions and product development divisions under ‘Sportstech’, ‘Video’, ‘Sportsbook’ and ‘Media & Engagement’ units moving forward.

“As we enter a new era as a public company on the NYSE, the time is right to consolidate our offering under the single Genius Sports brand,” stated Mark Locke, Group CEO of Genius Sports.

“For more than 20 years, we have never been afraid to walk our own path and our new branding will create a distinct position for us in the market.”

Genius Sports is expected to shortly complete its merger with NYSE-listed special purpose acquisition company (SPAC) dMY Technology Group II – subsequently trading on the NYSE under the symbol ‘GENI’.

“This unified approach will help strengthen our value proposition, serve our partners’ needs and articulate our vision of creating personalised fan experiences via the convergence of sports, betting, advertising and streaming,” Locke added.

Earlier this week, the firm secured a major US sports contract, becoming the global distributor of National Football League (NFL) data for wagering-related services including sportsbook, publishing and media.