ESPN continues broadcasting deal with PFL
The upcoming Professional Fighters League (PFL) Championship, which takes place on New Year’s Eve, will be broadcast live and exclusively on ESPN2 and ESPN Deportes.Taking...
NFL Alumni looks to make history with ESTV partnership
Dedicated esports channel ESTV has announced the signing of a broadcast agreement with NFL Alumni to become the organisation's exclusive broadcast media partner.The deal,...
The NHL toasts Anheuser-Busch extension
The National Hockey League (NHL) has unveiled a multiyear partnership with Anheuser-Busch, that sees Bud Light named the Official Beer of the league in the...
Pechanga Casino Resort becomes founding partner of SoFi Stadium and...
Pechanga Casino Resort has confirmed the significant expansion of its sports sponsorship portfolio, becoming a founding partner of the in development 70,000 seat, 298-acre...
Los Angeles NFL stadium signs Pechanga Casino Resort sponsorship
Pechanga Casino Resort has confirmed the significant expansion of its sports sponsorship portfolio, becoming a founding partner of the in development 70,000 seat, 298-acre SoFi Stadium and Hollywood...
MLS unveils Charlotte as 30th expansion franchise
Charlotte, North Carolina has been officially announced as the home of the 30th Major League Soccer (MLS) expansion franchise.The announcement, which has been long...
SBC announces strategic 2020 partnership deal with GLMS
SBC has taken a major step forward in its plans to expand into new markets following the signing of a strategic partnership agreement with...
LeBron James unites with Calm to promote mental fitness
LeBron James has announced a new partnership with mobile app Calm, as the collaboration seeks to emphasise the value of mental fitness.The debut year of...
MLB pens extended Sony gaming deal
Major League Baseball (MLB) has extended its partnership with Sony Interactive Entertainment (SIE) and videogame developer San Diego Studio in a multi-year gaming deal.The...
DAZN deepens engagement with MGM collaboration
Deepening engagement for last Saturday’s heavyweight title tussle between Andy Ruiz Jr and Anthony Joshua, DAZN unveiled a joint venture with MGM Resorts International...