Sport Acuity’s Andy Elliott on the rise of women’s sport
Andy Elliott, the co-founder of Sport Acuity shares his thoughts on the journey of women’s sport and what needs to happen for it to...
NFL rolls the dice on Gateway Casinos deal
The National Football League (NFL) has announced a deal with Gateway Casinos & Entertainment that will see the brand become the league’s Official National...
The NFL elevates Sportradar partnership
The National Football League (NFL) has expanded its partnership with Sportradar for the distribution of official league data and content to more fans around the...
NCAA strengthens stance on wagering regulations
The National Collegiate Athletic Association’s (NCAA) Board of Governors has affirmed its stance on athlete regulations in place to prevent corruption in college sports.Current rules...
American Airlines unveiled as inaugural sponsor of LA stadium
American Airlines has been announced as the first sponsor of LA stadium, Hollywood Park, the home of the Los Angeles Chargers and the Los...
The Washington Redskins enhances fan engagement with NBC
The Washington Redskins has partnered with NBC Sports Washington to provide the National Football League’s (NFL) first interactive, predictive-gaming live television presentation of the team’s four preseason...
Sporting inactivity irrelevant as McGregor retains social media status
Conor McGregor is the only athlete that isn't from football to be ranked amongst the top seven sports stars in terms of social media...
Inter Miami toasts Heineken partnership
Inter Miami CF, the new Major League Soccer (MLS) franchise headed by David Beckham, has announced Heineken as its first official sponsor.The multi-year deal...
Nike strengthens support for US women’s soccer
Nike has deepened its investment in US women's soccer, extending its partnership with the National Women's Soccer League (NWSL) to continue in its role as...
Rakuten ‘playing the long game’ with Golden State Warriors sponsorship
Amit Patel, chief executive of Rakuten’s Americas operation, has revealed that the Japanese e-commerce company is looking towards extending its current jersey patch sponsorship...