theScore seeks to build on strong engagement with New Jersey launch
Issuing its Q3 financial results, mobile sports platform developer, theScore has revealed its social content has continued to grow for the period, engaging approximately...
The PGA Tour elevates fan engagement with DraftKings
The PGA Tour has united with DraftKings, to offer its first ever ‘Official Daily Fantasy Game’.The launch comes after DFS and sports betting operator DraftKings confirmed...
The expansion of US networks into sports betting
With the USA turning evermore towards the world of sports betting, it was only a matter of time before some US sports media organisations...
NHL confirms Sara Slane appointment
The National Hockey League (NHL) has announced the appointment of Sara Slane, as the league's new consult.Taking up her new role, Slane will advise...
Golden State Warriors strengthens retail presence with Fanatics
An exclusive partnership has been signed between sports retailer Fanatics and Six-time National Basketball Association (NBA) champions, the Golden State Warriors.According to reports in...
Encore Boston Harbor backs The New York Racing Association
Encore Boston Harbor has united with The New York Racing Association (NYRA) for the 2019 meet at Saratoga Race Course.As part of the partnership, the group will benefit...
MLB’s successful swing for the UK market
As with the National Football League (NFL) and the National Basketball Association (NBA) before it, Major League Baseball (MLB) is attempting to tap into...
TBT partners with Genius Sports for the tournament’s sixth edition
The Basketball Tournament (TBT) has signed a partnership with Genius Sports just in time for the tournament’s sixth edition, with the goal of launching...
MLB expresses interest in advertising patches
A recently released report by the Sports Business Journal (SBJ) revealed that Major League Baseball (MLB) has expressed considerable interest in selling ad patches...
Engagement high as intriguing British Open beckons
The 148th British Open kicks off tomorrow at Portrush, with golf's oldest major inevitably peaking engagement amongst fans once again.We spoke to Oddschecker US' International...