The NFL elevates Sportradar partnership
The National Football League (NFL) has expanded its partnership with Sportradar for the distribution of official league data and content to more fans around the...
NCAA strengthens stance on wagering regulations
The National Collegiate Athletic Association’s (NCAA) Board of Governors has affirmed its stance on athlete regulations in place to prevent corruption in college sports.Current rules...
American Airlines unveiled as inaugural sponsor of LA stadium
American Airlines has been announced as the first sponsor of LA stadium, Hollywood Park, the home of the Los Angeles Chargers and the Los...
The Washington Redskins enhances fan engagement with NBC
The Washington Redskins has partnered with NBC Sports Washington to provide the National Football League’s (NFL) first interactive, predictive-gaming live television presentation of the team’s four preseason...
Sporting inactivity irrelevant as McGregor retains social media status
Conor McGregor is the only athlete that isn't from football to be ranked amongst the top seven sports stars in terms of social media...
Inter Miami toasts Heineken partnership
Inter Miami CF, the new Major League Soccer (MLS) franchise headed by David Beckham, has announced Heineken as its first official sponsor.The multi-year deal...
Nike strengthens support for US women’s soccer
Nike has deepened its investment in US women's soccer, extending its partnership with the National Women's Soccer League (NWSL) to continue in its role as...
Rakuten ‘playing the long game’ with Golden State Warriors sponsorship
Amit Patel, chief executive of Rakuten’s Americas operation, has revealed that the Japanese e-commerce company is looking towards extending its current jersey patch sponsorship...
The Athletic seeks to change sports content landscape with UK launch
The Athletic, an ad-free US based sports website, has officially launched in the UK following an intense recruitment period over the last few months.The...
RMG: expanding UK racing to all corners of the globe
After the Qatar Goodwood Festival received a successful global treatment last week, media rights organisation, Racecourse Media Group (RMG), are hoping that the increased...