Inter Miami toasts Heineken partnership
Inter Miami CF, the new Major League Soccer (MLS) franchise headed by David Beckham, has announced Heineken as its first official sponsor.The multi-year deal...
Nike strengthens support for US women’s soccer
Nike has deepened its investment in US women's soccer, extending its partnership with the National Women's Soccer League (NWSL) to continue in its role as...
Rakuten ‘playing the long game’ with Golden State Warriors sponsorship
Amit Patel, chief executive of Rakuten’s Americas operation, has revealed that the Japanese e-commerce company is looking towards extending its current jersey patch sponsorship...
The Athletic seeks to change sports content landscape with UK launch
The Athletic, an ad-free US based sports website, has officially launched in the UK following an intense recruitment period over the last few months.The...
RMG: expanding UK racing to all corners of the globe
After the Qatar Goodwood Festival received a successful global treatment last week, media rights organisation, Racecourse Media Group (RMG), are hoping that the increased...
NBA unites with Dapper Labs to boost fan engagement
The National Basketball Association (NBA) and National Basketball Players Association (NBPA) has teamed up with Dapper Labs, blockchain company and creator of CryptoKitties, to...
North Carolina passes sports betting bill
Sports betting has been legalised in North Carolina, with two tribal casinos, owned by the Eastern Band of Cherokee Indians and managed by Caesars, now able to offer...
Goodwood Festival to get the global treatment
The Qatar 'Glorious' Goodwood Festival, the five day racing event held in West Sussex’, is set to be broadcast globally across a host of...
The NBA strengthens digital partnership with Tencent
The National Basketball Association (NBA) is looking to deepen its engagement in China, extending its digital partnership with Tencent Holdings Limited.The exclusive official digital partnership, was...
MLB heightens live engagement with DraftKings
DraftKings has strengthened its partnership with Major League Baseball (MLB), announcing a multi-year agreement to become an authorised gaming operator of the league.The expanded...