Budweiser unveiled as the NWSL’s first official beer sponsor
Following the World Cup success of the United States women's national soccer team (USWNT), Budweiser has been announced as the first official beer sponsor of the...
ESPN backs women’s football with new NWSL deal
ESPN has backed women's football, announcing a new broadcasting deal with the National Women’s Soccer League (NWSL).The deal, which was announced just before the...
England captain becomes NFL Academy Ambassador
England captain Harry Kane has thrust his support behind the NFL Academy – a new sports and education initiative based in North London.Kane has...
Nike’s success with USWNT jersey sales
In a week when the USWNT booked its place in a third consecutive FIFA Women's World Cup final, Nike announced that the women's home...
Liverpool FC partners with Turner Sports for US tour streaming
Liverpool FC is seeking to elevate global engagement of its US tour this summer, unveiling a new partnership with Turner Sports.
As part of the agreement,...
MLS opens up sponsorship opportunities to betting operators
Betting operators will now be permitted to strike sponsorship deals with the Major League Soccer (MLS) after the league gave the go ahead to jersey...
Pay dispute mediation scheduled between USWNT and US Soccer
The US Women's National Team (USWNT) and the US Soccer body have agreed to mediation which will take place after the current World Cup...
Adam Davis: ‘The engagement that sports betting provides is spectacular’
One of the questions that has arisen since the legalisation of sports betting in the US is whether or not the European sponsorship model...
ONE Championship reveals 2020 expansion plans
Singapore-based mixed martial arts organisation ONE Championship has unveiled its 2020 plans which will look to more than double its current roster of fighters.The...
Landon Donovan takes role in new USL franchise
Former US national team legend Landon Donovan has announced that he will take up the role of executive vice president of the United Soccer...