NHL confirms Sara Slane appointment
The National Hockey League (NHL) has announced the appointment of Sara Slane, as the league's new consult.Taking up her new role, Slane will advise...
Golden State Warriors strengthens retail presence with Fanatics
An exclusive partnership has been signed between sports retailer Fanatics and Six-time National Basketball Association (NBA) champions, the Golden State Warriors.According to reports in...
Encore Boston Harbor backs The New York Racing Association
Encore Boston Harbor has united with The New York Racing Association (NYRA) for the 2019 meet at Saratoga Race Course.As part of the partnership, the group will benefit...
MLB’s successful swing for the UK market
As with the National Football League (NFL) and the National Basketball Association (NBA) before it, Major League Baseball (MLB) is attempting to tap into...
TBT partners with Genius Sports for the tournament’s sixth edition
The Basketball Tournament (TBT) has signed a partnership with Genius Sports just in time for the tournament’s sixth edition, with the goal of launching...
MLB expresses interest in advertising patches
A recently released report by the Sports Business Journal (SBJ) revealed that Major League Baseball (MLB) has expressed considerable interest in selling ad patches...
Engagement high as intriguing British Open beckons
The 148th British Open kicks off tomorrow at Portrush, with golf's oldest major inevitably peaking engagement amongst fans once again.We spoke to Oddschecker US' International...
Cleveland Cavaliers strikes new partnership with UnitedCoin
The Cleveland Cavaliers and Cavs Legion GC (NBA2KL) have expanded into the cryptocurrency and blockchain sector, partnering with provider UnitedCoin.Not only will the partnership...
The NBA debuts 5G streaming with Samsung
The National Basketball Association (NBA) partnered with Samsung, ESPN and AT&T for the trial of an alternative way to stream matches, through smartphone cameras and 5G...
OneSoccer enters LigaMX partnership
OneSoccer, the 24/7 Canadian streaming platform, has acquired the rights to televise Mexico’s LigaMX.The deal, which was sealed by parent company MEDIAPRO Canada, was...