England captain becomes NFL Academy Ambassador
England captain Harry Kane has thrust his support behind the NFL Academy – a new sports and education initiative based in North London.Kane has...
Nike’s success with USWNT jersey sales
In a week when the USWNT booked its place in a third consecutive FIFA Women's World Cup final, Nike announced that the women's home...
Liverpool FC partners with Turner Sports for US tour streaming
Liverpool FC is seeking to elevate global engagement of its US tour this summer, unveiling a new partnership with Turner Sports.
As part of the agreement,...
MLS opens up sponsorship opportunities to betting operators
Betting operators will now be permitted to strike sponsorship deals with the Major League Soccer (MLS) after the league gave the go ahead to jersey...
Pay dispute mediation scheduled between USWNT and US Soccer
The US Women's National Team (USWNT) and the US Soccer body have agreed to mediation which will take place after the current World Cup...
Adam Davis: ‘The engagement that sports betting provides is spectacular’
One of the questions that has arisen since the legalisation of sports betting in the US is whether or not the European sponsorship model...
ONE Championship reveals 2020 expansion plans
Singapore-based mixed martial arts organisation ONE Championship has unveiled its 2020 plans which will look to more than double its current roster of fighters.The...
Landon Donovan takes role in new USL franchise
Former US national team legend Landon Donovan has announced that he will take up the role of executive vice president of the United Soccer...
Brian Westbrook: Betting technology will change how US leagues operate
Technology, according to former NFL Philadelphia Eagles star Brian Westbrook, will be at the forefront of the development of both sports betting and the leagues...
Relevent Sports Group announces new LaLiga-Serie A Cup
The creators of the International Champions Cup, Relevent Sports Group, has launched another new pre-season friendly tournament which is set to be added to...