Betano ups sponsorship game once again with Europa League and Conference...
Betting brand Betano is keeping its hand on the throttle of an already extensive sports marketing strategy by adding another tournament to its roster.The...
Borussia Mönchengladbach joins Asian casino partnership wave
Borussia Mönchengladbach has named Queen Casino as an official partner of the club in a bid to expand its presence in the Asian market.Under...
Football Australia sets media rights benchmark with Paramount
Football Australia and Paramount Australia have announced a deal to broadcast CommBank Matildas and Subway Socceroos’ games through 2028.As per the agreement, Network 10...
hummel tops Spanish market with Celta Vigo deal
Danish sportswear brand hummel has added Celta Vigo to its portfolio of Spanish sports teams to become the leading team sport brand in the...
NFL Commissioner asserts private equity vote ‘won’t change a thing’
The owners of the 32 National Football League (NFL) franchises voted in favour of a major change to club ownership rules yesterday, allowing private...
Ligue 1 takes to streaming in the UK and Ireland
Ligue 1 has opted to go down the direct-to-customer route in the UK and Ireland by launching its LIgue 1 Pass streaming platform in...
ARC and 1/ST launch initiative to connect US and UK racing
Arena Racing Company (ARC) and 1/ST have teamed up to create new opportunities for feature races in the US and UK.As part of the...
SBC Summit Latinoamérica: Racing Star Tatiana Calderón to Headline a Keynote...
World-renowned racing driver Tatiana Calderón is set to headline a keynote panel at the SBC Summit Latinoamérica. Speaking to an audience of sports betting...
eToro’s Stephanie Wilks-Wiffen: The natural synergy between sports and eToro
In recent times, there has been a noticeable uptick in financial companies leveraging sports sponsorship strategies to enhance their brand presence.Social trading and multi-asset...
MCC ‘champions’ women’s cricket with first Test at Lord’s
Lord's is set to host its first-ever women's Test match in 2026, marking 50 years since Rachael Heyhoe Flint first led out an England...