eToro’s Stephanie Wilks-Wiffen: The natural synergy between sports and eToro
In recent times, there has been a noticeable uptick in financial companies leveraging sports sponsorship strategies to enhance their brand presence.Social trading and multi-asset...
MCC ‘champions’ women’s cricket with first Test at Lord’s
Lord's is set to host its first-ever women's Test match in 2026, marking 50 years since Rachael Heyhoe Flint first led out an England...
Super League Basketball reveals new British basketball format
The newly reformed British basketball league; Super League Basketball (SBL), has announced a new season-wide format for its upcoming inaugural campaign. The debut SBL season...
BBC Sport adds 2025 Rugby World Cup to growing women’s sport...
BBC Sport has secured the rights to the 2025 Women’s Rugby World Cup in the UK during a time of growth for women’s rugby...
Liverpool partners with Ladbrokes in Premier League’s latest betting deal
Liverpool FC has become the latest in a long list of operators to sign deals with betting firms this year, although the club has...
CSA enhances global brand strategy with Dafabet partnership
Cricket South Africa (CSA) has named Dafabet the official team associate sponsor for the Proteas Men’s and Women’s teams.Under the three-year agreement, Dafabet's logo...
NFL fuels support for problem gambling with $6.4m grant
The National Football League (NFL) has reinforced its commitment to preventing problem gambling by extending its partnership with the National Council on Problem Gambling...
World Rugby enlists Two Circles to grow media and commercial value
World Rugby, the global governing body of rugby union, has set itself the task of making the sport as relevant and accessible as possible....
Borussia Dortmund bolsters presence in Poland with STS partnership
Borussia Dortmund welcomed a new addition to its Polish marketing strategy via an agreement with STS, the country’s largest betting firm.The sponsorship deal names...
The esports report – Manchester United strengthens ties in gaming
From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.This week’s edition highlights the latest developments...