Sportradar’s record Q2 revenue prompts firm to raise 2024 expectations
Swiss sportstech Sportradar has upped its financial expectations for 2024, predicting revenue of over €1bn, marking a small improvement on its previous projections.Publishing its...
Scottish football kicks off in style with 255k opening game attendance
Scottish football is set for a good year for fan engagement if the season’s opening weekend attendances are anything to go by.The Scottish Professional...
Betsson adds OFI Crete FC to extensive Greece sports sponsor roster
Swedish gaming company Betsson has partnered with OFI Crete FC, its latest in a long-running series of sponsorship deals in the Greek sports scene.In...
Stuart Broad strikes deal with ‘quirky, smart’ betting brand
Former professional cricketer Stuart Broad, notable for a long career with the England national team, has inked a partnership with Fitzdares.The luxury bookmaker, headquartered...
Aramark UK named latest partner for Everton’s new stadium plans
Everton FC has revealed that food service provider Aramark UK will be a founding partner for the club’s new stadium, set to open in...
Packed racing calendar and sponsor diversity drives Formula One Q2 revenue
Global media, audience and commercial interest in Formula One is driving the motorsports series to new financial heights.According to the latest financial results published...
Neil Hayward to step down as BHA workforce strategy lead
The Chair of the Horseracing Industry People Board (HIPB) has vacated his position after two years of steering the sport’s workforce and employment strategy.Neil...
Orlando eyes up Florida Olympics amid US sporting boom
Orlando, Florida is ramping up its efforts to attract more international sporting events to the area, with the ultimate goal of hosting the Florida...
Man City Esports renews Gen.G alliance for fans
Manchester City’s esports division, Man City Esports, has revealed the extension of its partnership with esports organisation Gen.G.The renewed partnership will feature various co-branded...
English rugby league joins football and racing with betting sponsorship code
English rugby league has become the latest major sport in the country to publicise its code of conduct governing the future of its sponsorship...