Kuaishou set to boost Chinese engagement for Paris Olympics
Chinese social media platform Kuaishou has entered into a licensing agreement with China Media Group (CMG) to gain rights for the Paris 2024 Summer...
YouGov: UK football fans’ Euro 2024 viewing habits revealed
YouGov has revealed five key stats into how football fans around the UK plan to watch Euro 2024.The research conducted by the organisation reveals...
Everton reportedly nears takeover deal with Friedkin Group
Everton FC have reportedly reached a preliminary agreement with The Friedkin Group for a takeover of the Premier League club.The Friedkin Group's Chairman, Dan...
USL Super League chooses Peacock as official streaming platform
The USL Super League, a new Division One women’s football league starting this summer in the US, has named Peacock as its official streaming...
MLS places Felipe Hernandez on leave amid gambling concerns
Major League Soccer (MLS) has announced that Sporting Kansas City midfielder Felipe Hernandez has been placed on administrative leave due to concerns of potentially...
Worcestershire Cricket Club and Dafabet forge streaming deal
Worcestershire County Cricket Club (WCCC) has entered into a partnership with Dafabet to gain a “boost” from the latter’s streaming platform.As part of the...
Everton gives Castore enhanced rights as inaugural stadium sponsor
Everton FC has agreed a club-record technical partnership with Castore that will see the sportswear brand become the first founding partner of the club’s...
Royal Ascot aims for wide as possible engagement with global media...
Ascot Racecourse has secured international distribution for this year’s Royal Ascot meeting as British horse racing as a whole continues to push its global...
Leading UK bookies up content game for Euro 2024
Spotlight Sports Group (SSG) has brought its content hubs back for Euro 2024, developing fan engagement and media centres for two prominent bookmakers.William Hill...
Smith Entertainment Group brings the NHL to Utah
Smith Entertainment Group has finalised an agreement to establish an NHL franchise in Utah, following the approved transfer of the Arizona Coyotes' franchise in...