Harry Kane hopes to ‘inspire’ as Allianz global ambassador
Ahead of England’s Euros campaign, England captain Harry Kane has joined German finance company Allianz as its global brand ambassador.Under the multi-year agreement, Kane...
Owen Welsh, CFL: Building a pre-season plan-of-attack with betting partners
In the evolving landscape of sports betting, leagues and operators are constantly seeking innovative strategies to create mutually beneficial partnerships. Understanding the dynamics between...
DAZN secures deals with two of Europe’s biggest football leagues
DAZN’s football broadcasting portfolio has been boosted via a renewal of its French Ligue One and Italian Serie A rights in a multi-country deal.The...
Ladbrokes joins the Euro 2024 marketing wave with latest campaign
Bookmakers’ marketing activity for Euro 2024 is accelerating, with Ladbrokes the latest company to launch its advertising campaign.The Entain brand’s Euro campaign ‘Bring your...
Genius Sports accelerates global integrity protection efforts
Genius Sports is lending its sports data and technology services to the global fight against match-fixing and sports corruption via its latest partnership.The London-based...
Premier League clubs cash in before gambling rules kick in
Crystal Palace FC has named Philippine-based online casino NET88 as the men’s official front-of-shirt sponsor for the 2024/25 season.The record deal sees NET88 named...
Julie Harrington declares ‘right time’ to leave BHA
The British Horseracing Authority (BHA) has announced that Julie Harrington will conclude her role as CEO at the end of the year.Harrington's tenure, spanning...
EFL becomes highest attended league body in Europe
The English Football League (EFL) continues to record strong engagement with its followers, with 2023/24 attendances the highest in Europe.During last season, the EFL...
Matchday Programme: Jonathan Strause – ‘there’s a lot to learn from...
Insider Sport’s Matchday Programme offers a personal look at what sporting moments and figures have inspired industry stakeholders. Through candid reflections, the programme delves...
GBM Sports takes next media step with DAZN boxing broadcast deal
DAZN’s UK boxing portfolio was further expanded this week with the addition of GBM Sports, a rising boxing promotion in the country.The multi-fight deal...