Messi effect and World Cup fever driving MLS attendance to new...
The US is becoming more and more receptive to association football, or soccer as it is referred to locally, if the latest attendance figures...
Birmingham City & Wrexham propose hosting League One game in US
North American owners of both Birmingham City and Wrexham AFC have proposed hosting a League One fixture in the US for next season. This would...
EBU breaks record viewership for Roma 2024 Championships
The European Broadcasting Union (EBU) has announced that its members have helped achieve record-breaking broadcast figures for the 2024 European Athletics Championships.The EBU served...
UEFA supports Italy’s anti-piracy operation during Euro 2024
UEFA, the organiser and owner of Euro 2024, has expressed its support for the anti-piracy operation conducted by the Guardia di Finanza in Italy.The...
New fans, new revenues, new challenges – where does Canadian sports’...
Betting is now an undeniable core component of the North American sports ecosystem, making a huge impact on the sporting scenes of every jurisdiction...
BBC continues to post high EURO 2024 England viewership
Whilst England’s performances on the pitch at EURO 2024 have left fans underwhelmed, viewership for both group stage games posted impressively high figures on...
LA28 Olympics emphasises ‘connectivity’ in Cisco partnership
Cisco, a global leader in secure networking technology, has become the official network equipment partner of the LA28 Olympic and Paralympic Games.Under the partnership,...
Copa America completes 2024 sponsor portfolio with Coca-Cola
CONMEBOL Copa America signed a last minute deal with Coca-Cola on the opening day of the tournament, naming the drinks firm an official partner...
Adidas links athletics to digital in EWCF partnership
The Esports World Cup Foundation (EWCF) and Adidas have announced a partnership that aims to bridge the worlds of athletics and digital competition.Under the...
CONMEBOL selects Legends for Copa América 2024 store
CONMEBOL has launched the official store for CONMEBOL Copa América 2024 in partnership with Legends.This strategic partnership aims to enhance the fan experience by...