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Features & Analysis
Time to read: 4 min
SBC Summit CIS: Betting sponsorships provide ‘big opportunity' for CIS sports
October 15, 2021
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Horse Racing
Time to read: 2 min
NASCAR partners Fubo Sportsbook to strengthen sports betting links
October 15, 2021
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South America
Time to read: 2 min
Real Madrid strengthens Codere partnership across Latin America
October 15, 2021
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UK
Time to read: 3 min
Major international brands head SBC Awards 2021 shortlists
October 14, 2021
Manchester City
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Latest News
Time to read: 2 min
Man City kicks off Qualtrics partnership to ‘listen to fans’
October 14, 2021
BREAKING
Italy
Time to read: 2 min
Serie C coverage secured via Eleven’s Amazon partnership
October 14, 2021
BREAKING
Partners
Time to read: 2 min
AS Monaco forges Russia-facing deal with Liga Stavok
October 14, 2021
BREAKING
Italy
Time to read: 2 min
S.S Lazio names Binance new shirt sponsor
October 14, 2021
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Tennis
Time to read: 2 min
ITF launches Cup Final fan tokens with Socios
October 14, 2021
BREAKING
NHL
Time to read: 2 min
DraftKings expands in NHL creating ‘exciting content’ for fans
October 14, 2021
BREAKING
Esports
Time to read: 2 min
E-sports’ Endpoint CeX releases NFTs in Socios partnership
October 13, 2021
BREAKING
Latest News
Time to read: 2 min
US Ski & Snowboard gains Textron Aviation sponsorship
October 13, 2021
BREAKING
Europe
Time to read: 2 min
Betano ups Portugal CSR duties as sponsor of the Sporting Foundation
October 12, 2021
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Legal
Time to read: 2 min
Fantasy football app claims non-gambling status in UKGC evaluation
October 12, 2021
BREAKING
NFL
Time to read: 2 min
Three German cities looking to stage NFL games
October 12, 2021
BREAKING
Europe
Time to read: 2 min
Santini to provide jerseys to Tour De France
October 12, 2021
BREAKING
NFL
Time to read: 3 min
Cincinnati Bengals launches free-to-play games in Low6 partnership
October 11, 2021
BREAKING
Latest News
Time to read: 3 min
Olympic champion Zhan Beleniuk joins SBC Summit CIS speaker line-up
October 11, 2021
BREAKING
Media Rights
Time to read: 2 min
ICC engages fans in Sportradar streaming partnership
October 11, 2021
BREAKING
Basketball
Time to read: 2 min
FIBA ‘brings fans closer to basketball’ in J9 deal
October 11, 2021
BREAKING
North America
Time to read: 2 min
Continental Tire gifts fans in MLS partnership renewal
October 8, 2021
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Latest News
Time to read: 4 min
SBC Awards North America shortlists highlight success of US industry
October 8, 2021
BREAKING
Tennis
Time to read: 2 min
Betway sponsors Stockholm Open acquiring ‘prominent branding’
October 8, 2021
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Featured Articles
Empty seats in stadium stands. Black and white photo without fans. Empty seats for sports spectators. Empty rows without spectator support. Importance of support from stands, no one came to game
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Features
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CEOs fear football's lack of governance. You should too
November 6, 2026
MIAMI, UNITED STATES - May 04, 2025: FIFA President Gianni Infantino, Footballer. Race day for the F1 Miami Grand Prix 2025. infantino
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Features
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Democrats’ House win exposes Infantino to Raskin subpoenas
November 5, 2026
LIV Golf player Jon Rahm
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Commercial
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LIV Golf 2.0 has a backer, but the players have already given their answer
November 2, 2026
Sideline Moves: Arsenal layoffs
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Features
Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026