Can the NFL turn Super Bowl success into global growth?
The NFL is pushing the Super Bowl onto the global stage, but its international reach still sits behind the world’s biggest sports.The National Football...
The recent NBA London game was glimpse into its European future
Following the recent Memphis Grizzlies and Orlando Magic games in Berlin and London, Tom Wild, Head of Strategy at Fuse, writes for Insider Sport...
Behind Giannis’ Chelsea and controversial Kalshi deal
The 2021 NBA Champion has been active off the basketball court while being linked with a trade away from the Milwaukee Bucks. Two-time NBA MVP...
Clare Connor steps down after 18 years at ECB
Deputy CEO and MD of England Women will depart after ICC Women's T20 World Cup, ending a career which transformed women's cricket from amateur...
Is Barcelona’s Super League exit Laporta’s parting shot?
Barcelona heads into presidential elections with Joan Laporta looking to run again, having just closed the chapter on the European Super LeagueFC Barcelona President...
The making of a modern Super Bowl
As the Seahawks and Patriots prepare for Santa Clara, the Super Bowl’s influence stretches far beyond the field, reshaping global broadcasting, hospitality, advertising and...
Sideline Moves: Former NBA VP joins EuroLeague to handle rivalry
Welcome to Sideline Moves, Insider Sport’s weekly roundup spotlighting the key moves shaping the business of sport.Every Friday, we bring you the latest executive...
SMH Global and Setanta Sports Eurasia extend representation agreement in Uzbekistan
The renewed agreement keeps the Tbilisi‑based international consultancy in place to support Setanta’s commercial and strategic activity in a fast‑growing sports media market.Setanta Sports...
Gambling advertising censorship: Will Premier League clubs’ revenues plummet?
The debate surrounding gambling advertising in English football has been building for years, and can no longer be ignored. Betting companies have long shaped...
Why ITV’s Six Nations ad format is about survival not greed
ITV's makes history in the UK by introducing picture-in-picture adverts during Six Nations games, though experts say its a response to subscription platforms rather...