Marseille continues ‘awareness and prevention’ venture with FDJ group
Olympique de Marseille (OM) and the FDJ group are continuing their partnership for three additional seasons as the latter’s sports betting brands continue to...
Golf governing bodies pursue wider audience in TikTok partnership
The PGA Tour, DP World Tour and The R&A - organisers of The Open Championship - have announced a content partnership with video-based social...
Fake IPL tournament used ‘crowd sound effects’ to scam Russian bettors
It has been revealed that a fake Indian Premier League competition took place, set up by a gang who used farm labourers acting as...
IMG enhances sports betting experience with PointsBet partnership
IMG Arena has secured a partnership with PointsBet, which will see the sportsbook offer bettors on-demand streaming access to more than 40,000 games and...
Steelers’ home renamed after 21 years to Acrisure Stadium
Pittsburgh Steelers’ stadium is being renamed as the Acrisure Stadium in a 15-year deal with a fintech firm.Acrisure will immediately take over the naming...
Turkish basketball video content distributed with Sportradar
The Turkish Basketball Federation (TBF) has formed an agreement with Sportradar which covers the delivery of data and betting video content.The deal will see...
Condoleezza Rice brings ‘extraordinary judgement’ to Broncos ownership group
Former US Secretary of State, Condoleezza Rice, has officially joined the new Denver Broncos ownership group.Rob Walton, on behalf of his Walton-Penner Family Ownership...
DAZN offers ‘richer’ content with launch of boxing NFTs
DAZN Group has launched a boxing-focused NFT global marketplace, DAZNBOXING.io, with the first collection including ‘exciting moments’ from 2021 DAZN fights.This new offering is...
Jim Pfeifer returns to hockey as PFH Chief Marketing Officer
The Premier Hockey Federation (PHF) has named Jim Pfeifer as its Chief Marketing Officer, beginning from 20 July, as he joins from Atlanta Dream...
UK racing promotes ‘many different voices’ in diversity campaign
A nationwide diversity and inclusivity campaign has been introduced by UK racing which spread to all ranks of the heritage sport.Named #AllintheRace, the initiative...