Mastercard pauses Poulter and McDowell deals following LIV involvement
Mastercard has stopped its endorsement deals with Ian Poulter and Graeme McDowell following their decision to partake in the LIV golf tour, according to...
Man City and OKX launch player street art in enhanced kit...
Manchester City FC has formed a deal with cryptocurrency exchange platform OKX which will become the team’s official training kit partner for the upcoming...
MLB supports Distill Brands promotion in ‘creative’ partnership
Major League Baseball (MLB) has formed an agreement with Distill Brands International (DBI) which sees the latter become the official vodka of the league...
Sky Sports News partners William Hill to boost sport-focused strategies
Sky Sports News has partnered with William Hill, as the latter will sponsor Sky’s sports news broadcasts for the next football season.A LinkedIn post...
Douglass Morgan becomes first black female President of an NFL team
Sandra Douglass Morgan has this week been announced as the new President of American football team, Las Vegas Raiders.Morgan has long been a trailblazer...
PSG shares social responsibility commitment in FDJ partnership
Paris Saint-Germain (PSG) and FDJ have signed a three season-long partnership which sees the firm's sports betting brands become premium partners of the club.The...
From ‘unsuitable’ to record-breaking: Women’s Euro 2022 hits 68k attendance
A new record total of 68,781 people turned up to watch hosts England win 1-0 against Austria in the opening game of UEFA Women's...
Leeds expands ‘long-standing’ Astonish partnership to training wear
Leeds United has revealed that personal care and household cleaning brand, Astonish, will become the official training wear partner for the team’s 2022/23 campaign.The...
Coca-Cola ‘feels at home’ in SSC Napoli partnership
SSC Napoli has formed a partnership with Coca-Cola, as the agreement was announced by Tommaso Bianchini, Chief International Development Officer of the team.The deal...
MLS and IMG Arena ‘create a new standard’ in football data...
Major League Soccer (MLS) has formed a deal with IMG Arena, which will become its official data distribution partner after what was described as...