BetMGM enhances baseball commitment in ‘transformative’ MLB deal
MLB and BetMGM have expanded their partnership which has designated MGM Resorts as the sport's first official gaming sponsor since 2018.The sports betting and...
Real Madrid and BMW pursue shared sustainability commitments
Real Madrid has partnered with automotive manufacturer BMW Spain in a bid to pursue mobility, sustainability and diversity initiatives, replacing Audi.The La Liga club’s...
Liverpool secures 17-years of Standard Chartered Bank partnership
Liverpool FC (LFC) has extended its collaboration with Standard Chartered Bank for a further four years, remaining as partners until the end of the...
BT, IMG, ITV and Sky undergo CMA investigation for sports broadcasts
The Competition and Markets Authority (CMA) has launched an investigation on BT, IMG Media, (including Premier League Productions), ITV and Sky.The investigation relates to...
Pogon introduces Betcris to Ekstraklasa in bookmaker partnership
Pogon Szczecin has signed a sponsorship deal with Betcris Poland which sees the online betting firm become the Polish football club's key partner.The Ekstraklasa...
Athletes educated on responsible gambling via Sportradar initiative
Sportradar has introduced a programme which supports athletes in responsible betting, as part of a partnership with several mental health and safer gambling organisations. The...
Bengals opens up fan engagement in Betfred partnership
The Cincinnati Bengals and Betfred have announced a multi-year partnership which sees the sports betting company become the team's official sports betting partner.The NFL...
NHL marks BioSteel’s first move in a league with hydration partnership
The NHL has revealed a partnership with BioSteel Sports Nutrition Inc which names the company the official hydration partner of both the league and...
Polish football ‘significantly expands’ Opta Data use with Stats Perform
PKO BP Ekstraklasa is enhancing its official data partnership with Stats Perform which will give the league access to its Opta data.The data and...
Football replaces tennis as most suspicious in IBIA Q2 integrity report
Football and tennis have continued as the main sources of suspicious betting alerts in the International Betting Integrity Association’s (IBIA) Q2 update. However, football replaced...