PDC intensifies fan exchanges with Interwetten partnership
The Professional Darts Corporation (PDC) has announced that sports betting platform Interwetten is to become the new main sponsor of all European Tour events...
Football hosting rights and sponsorships in doubt following Ukraine invasion
International sporting bodies have stated they will ‘closely monitor’ the situation in Ukraine, following Russia’s military invasion this morning. After months of tension, Russian troops...
Brazilian Football Confederation expands scope of Sportradar integrity partnership
The Brazilian Football Confederation (CBF) has extended and expanded its agreement with Sportradar, continuing to leverage its Sportradar Integrity Services (SIS) unit. Under the terms...
Melbourne Storm diversifies partnerships with Cointree
National Rugby League (NRL) team Melbourne Storm has announced a new three-year partnership with cryptocurrency exchange platform, Cointree.The collaboration, said to be of a...
NHL reaches wider TikTok community in music and entertainment-focused deal
The National Hockey League (NHL) and the National Hockey League Players' Association (NHLPA) have formed a partnership with TikTok to deliver ‘original content and...
Toronto Maple Leafs forward signed by Bet99 in seven figure deal
The National Hockey League’s (NHL) Toronto Maple Leafs star Auston Matthews has been signed by Bet99 on an endorsement deal.According to SportsHandle, the Canadian...
Southampton FC and Sportsbet.io launch first bitcoin competition
Southampton Football Club has revealed its first-ever Bitcoin Hunt competition, in partnership with its main club partner, Sportsbet.io. The Premier League side stated that it...
David Green: BBC provides ‘significant cross-platform promotion’ for Bellator
Bellator MMA’s recent extension of its broadcast deal with the BBC has generated a significant expansion of the promotion’s European and UK focused operations.Originally...
ITV bolsters football content with EFL highlights
ITV and the English Football League (EFL) have entered into a new broadcasting arrangement, with the free-to-air broadcaster securing highlights for a range of...
Sporting Minds UK and Low6 push for positive mental health in...
UK-based charity, Sporting Minds UK, has formed a partnership with sports gamification technology company Low6.The collaboration looks to raise awareness of organisations which are...