Gainbridge gains ‘prominent’ exposure in Formula 1 Crypto.com Miami Grand Prix
South Florida Motorsports (SFM), the promoter of the Formula One Crypto.com Miami Grand Prix, has formed a multi-year founding partnership with Gainbridge.In collaboration with...
Crystal Palace expands sponsor portfolio with AstroPay addition
Crystal Palace FC and online payment solution provider AstroPay have signed a new agreement, with the latter named as the club’s training wear sponsor.As...
NBC’s Super Bowl LVI coverage hits ‘record’ 112.3 million viewers
The National Football League (NFL) has revealed that the Super Bowl LVI averaged an audience of 112.3 million viewers, and is the most-watched show...
Sportadar extends HBL betting and gaming partnership
Sportradar and Bundesliga-Handball (HBL) have extended their existing agreement, focused around fan engagement for sports followers and bettors, for a further six years. Covering the...
Alfa Romeo Orlen partners DRF Bets for 2022 F1 season
Alfa Romeo F1 Team Orlen has revealed that online and mobile wagering platform, DRF Bets, is its latest sponsor for the 2022 Formula One...
Players vote to keep World Cup every four years in FIFPRO...
FIFPRO has revealed a 1,000-person survey that suggests 75% of men’s professional footballers want to keep the FIFA World Cup every four years.Following a...
PFL secures LatAm media coverage across Torneos’ DirecTV
The Professional Fighters League (PFL) has entered into an agreement with sports broadcaster Torneos, securing coverage on the latter’s DirecTV in Latin America.Covering the...
UCI pushes Mapei partnership forward ahead of 2023 World Championships
The Union Cycliste Internationale (UCI) has revealed that chemical manufacturing company, Mapei, is to become one of the official partners of the 2023 UCI...
Sportradar to provide bet monitoring to newly established US league
The United States Football League (USFL), a new professional American football league, has announced a foundational partnership with global sports technology company Sportradar.The league,...
UEFA reveals Socios.com as licensing product of its major competitions
UEFA has signed a sponsorship agreement with Socios.com as the fan token platform becomes a global licensing partner of the organisation.The collaboration also sees...