Rent-A-Car nets exposure in third-time UEFA sponsorship
Car rental company, Rent-A-Car, has signed a three-year extension with UEFA to sponsor the Europa League and Europa Conference League.Under the new terms, the...
Liverpool and Bayern sign Asia-facing deals with 188Bet
Two European top-flight football clubs, Liverpool FC of the Premier League and Bayern Munich of Bundesliga, have signed deals with sports betting operator 188Bet.The...
United Rugby Championship launches streaming service for ‘accessible viewing’
RTÉ and United Rugby Championship (URC) have together released a streaming service that aims to give fans the opportunity to watch games live and...
DAZN CEO confirms interest in Premier League rights acquisition
Kevin Meyer, the CEO of international subscription streaming service DAZN, has reiterated his interest in acquiring media rights to the Premier League. Speaking at the...
PointsBet aid Austin FC in first MLS promotional partnership
Austin FC has signed an agreement which titles PointsBet, an online gaming operator, naming the firm a founding partner of the club in a...
Indianapolis Colts secure casino partnership in fan engagement boost
Indianapolis Colts and Caesars Entertainment have announced a multi-year agreement that sees Caesars Sportsbook become the sports betting partner and the only official casino...
United Rugby Championship secures free-to-air Italian coverage
The United Rugby Championship (URC) will be broadcast free-to-air across Italy, as a result of an agreement signed with the Italian Rugby Federation (FIR)...
SBC Summit Barcelona to mark return of major betting and igaming...
Next week’s SBC Summit Barcelona will mark the long-awaited return of major international business events for the sports betting and igaming industry with a...
European Tour becomes latest tennis tournament to link with Betway
The European Tour, an ATP Tour tennis tournament, has become the latest competition in the sport to partner with online sports betting and gaming...
Meijer bag feature across Red Wing helmets
The Detroit Red Wings has announced that Meijer, a Michigan-based grocery firm, will serve as the club's new Helmet Entitlement Partner, and will have...