ICC targets emerging markets with new Australia streaming deal
The International Cricket Council (ICC) has entered an agreement with Cricket Australia to broadcast the Australian cricket schedule on its recently launched ICC.tv platform, focusing...
Michael Jordan ups investment and joins Sportradar in advisory role
Michael Jordan and sports technology company Sportradar have announced an enhancement of their collaboration, as the former National Basketball League (NBA) player joins the...
IndyCar Series releases 2022 schedule with ‘record number’ of races
The NTT IndyCar Series has released its 2022 schedule with a record number of 14 out of 17 races to be broadcast on NBC,...
Oleksandr Usyk named Parimatch’s first responsible gaming ambassador
Undefeated Ukrainian boxer Oleksandr Usyk has partnered with Parimatch Tech as the firm’s debut responsible gaming ambassador, ahead of his clash against Anthony Joshua...
West Ham enhance players’ nutritional programmes via extended partnership
West Ham United has extended its partnership with Soccer Supplement which will continue to hold the title of the club’s official supplements supplier.In coalition...
Steel City Cup signs BresBet as title sponsor
Sheffield-based greyhound racing event the Steel City Cup has named recently-established local sports betting operator BresBet as its new title sponsor.The deal will see...
LA Clippers announce 23-year partnership in community benefit bid
Intuit has signed a 23-year agreement to hold the official naming rights of the Intuit Dome - the home of the LA Clippers from...
Penguins secure helmet partnership in Bold Penguin ‘winning’ deal
Pittsburgh Penguins has announced Bold Penguin, an insurance technology provider, as its official helmet partner starting from the 2021/22 season.The Bold Penguin logo is...
SBC Awards Latinoamérica shortlists highlight strong competition in the region
International operators Betcris, Betsson Group, Codere, and Kaizen Gaming lead the way in the race for the inaugural SBC Awards Latinoamérica, with multiple nominations...
Inter Miami signs crypto firm XBTO as debut shirt sponsor
Major League Soccer (MLS) franchise Inter Miami has named crypto-finance company XBTO as its first front-of-shirt sponsor.Prior to the agreement, Inter Miami was one...