Brentford links with Hollywoodbets to ‘grow interest’ and ‘maximise returns’
Brentford FC has expanded upon its existing agreement with South African sports betting operator Hollywoodbets, with the latter gaining a front-of-shirt sponsorship deal.Hollywoodbets will...
RMG and RCTC sign India-facing media deal for UK and Ireland...
The Racecourse Media Group (RMG) has signed a media rights distribution agreement with the Royal Calcutta Turf Club (RCTC), covering UK and Irish horse...
Deportivo Alavés embraces crypto with Bitci.com deal
Spanish LaLiga club Deportivo Alavés has become the latest professional football club to embrace cryptocurrency as a means of enhancing fan engagement, striking a...
EFL launches ‘Small Businesses United’ partnership with eBay
The English Football League (EFL) has partnered with eBay to launch a new initiative, ‘Small Businesses United’, aimed at supporting local enterprises that have...
Bundesliga secures UK coverage via exclusive Sky Sports deal
Sky Sports has expanded its football coverage in the UK - securing a four-year rights deal to the German Bundesliga in the UK and...
Stats Perform secures Serie A data deal
Sports data and technology company Stats Perform has secured an agreement with Italian top-flight Serie A, covering the League, the Copa Italia and Supercoppa.Lasting...
Bordeaux re-signs Winamax as principal shirt sponsor
Ligue 1 side FC Girondins de Bordeaux has signed up French online poker and sportsbook operator Winamax as its principal shirt sponsor.Under the terms...
Rugby League World Cup 2021 set for postponement
The Rugby League World Cup 2021 (RLWC2021) is set to be postponed until the end of 2022, according to the Hull Daily Mail.After heavyweights...
CVC takes €2.7bn stake in newly formed LaLiga commercial company
The Spanish top-flight LaLiga has agreed the sale of a 10% stake to Luxembourg-based private equity firm CVC Capital Partners for a fee of...
UK government approves Premier League rights renewals
The UK government has approved the Premier League’s rolling-over media rights deals with Sky Sports, BT Sport, Amazon Prime and BBC Sport.Earlier in May,...