DraftKings becomes Boston Red Sox DFS provider
The Boston Red Sox have partnered with DraftKings in a deal which makes the betting operator the official daily fantasy sports (DFS) provider of...
AGCM gives TIM and DAZN Serie A distribution pact the green...
The Italian antitrust and competition regulator AGCM has agreed not to take precautionary measures on the deal between Telecom Italia (TIM) and digital sports...
Stats Perform acquires 13 Strides to drive fan engagement strategy
Stats Perform has acquired visual sports content studio 13 Strides as part of the sports tech company’s strategic focus on fan engagement.The firm, which...
Betfred Super League announces Steeden extension
The Betfred Super League has extended its agreement with Steeden to continue as the official match ball supplier for the rugby league top-tier for...
AS Roma finalises €36m Zytara Labs blockchain shirt sponsorship
AS Roma has inked a €36 million, three-year product partnership with Zytara Labs, with the Serie A club becoming the ‘first professional football organisation...
TikTok signs up as official creator platform for Lions’ South African...
Social media platform TikTok has been designated as the official creator platform of The British and Irish Lions’ tour of South Africa.TikTok will be...
Gannett inks ‘historic’ Tipico sports betting partnership
Mass media holding company Gannett Co Inc has inked a five-year, exclusive partnership with Tipico USA Technology Inc - the US subsidiary of European...
UEFA partners with Engelbert Strauss for Europa League and Europa Conference
UEFA has selected German-based work and utility brand Engelbert Strauss as a partner of the second-tier UEFA Europa League and the newly formed, third-tier...
Therabody makes first foray into US with Seattle Sounders
Seattle Sounders has named global tech wellness company Therabody as the official recovery partner of the Major League Soccer (MLS) franchise, marking the firm’s...
NBL agrees ESPN, Foxtel and News Corp deals in ‘watershed moment’
The Australian National Basketball League (NBL) has sealed a new ‘ground-breaking’ three-year media rights arrangement with Foxtel, ESPN and News Corporation Australia, in what...