Atlético River Plate forms Codere sponsorship pact
Club Atlético River Plate has inked a four-year sponsorship agreement to designate Codere as the official betting partner of the Argentinian team, until August...
PSG secures Autohero premium partnership and vape brand-first
Ligue 1 giant Paris Saint-Germain (PSG) has named Autohero as the top-flight team’s newest premium partner.The German company, which launched in France in 2019,...
NFL star Austin Ekeler becomes SteelSeries latest ambassador
National Football League (NFL) star and Los Angeles Chargers running back Austin Ekeler has been named as esports peripherals company SteelSeries’ newest ambassador.As part...
GBGB expands funding through Injury Recovery Scheme
The Greyhound Board of Great Britain (GBGB) has announced that it will increase the levels of funding available to cover the treatment costs of...
Nielsen Sports: The Hundred draws in younger viewership demographic
The England and Wales Cricket Board’s (ECB) new tournament format, The Hundred, recorded impressive viewing figures for the opening weekend, despite fierce competition for...
AR sports engagement firm raises €7.6m in seed funding
Portugal-based AR sports engagement start-up My LADS has closed a €7.6 million Seed Investment Round led by Riva Technology and Entertainment (RTE) ‘leverage tech...
SBC Digital Italia set to deliver insights on Italian betting and...
This week’s SBC Digital Italia conference and exhibition is set to provide in-depth insights into the crucial issues influencing the future of both the...
Spreadex continues sponsorship splurge with Fulham FC
Fulham FC has signed up financial trading and sports betting firm Spreadex as a principal partner of the EFL Championship club for the next...
Cleveland Cavaliers become third NBA recruit to Socios.com platform
The Cleveland Cavaliers of the National Basketball Association (NBA) and Socios.com have announced an official team partnership to create brand awareness through the Cavaliers'...
Stats Perform brings ‘new depth’ of insight in Orlando Magic extension
Stats Perform has extended its agreement with National Basketball Association (NBA) franchise the Orlando Magic.As part of the collaboration, the Magic will continue to...