How NFTs are monetising sports teams and athletes’ fanbases
Non-fungible tokens (NFTs) have quickly become established as a new means of fan engagement in the sporting space, with various high-profile teams and organisations...
Atlético Mineiro becomes first Brazilian team to launch Chiliz Fan Token
Atlético Mineiro is set to become the first Brazilian football club to launch a Fan Token in partnership with Chiliz – the creators of...
Discovery strikes pan-European French Open renewal
The Discovery media group has extended its broadcast arrangement for the European rights to the French Open with the French Tennis Federation (FFT).Under the...
BBC Euro 2020 opener pulls in peak 6.9 million audience
A peak audience of almost seven million tuned in on the BBC to watch the opening match of the highly anticipated 2020 UEFA European...
McLaren Racing eyes Extreme E entry in 2022
McLaren Racing has announced it will enter into the all-electric, off-road series Extreme E in 2022.The team will compete in the five-race global championship,...
Reading FC launches esports platform with Rival
EFL Championship club Reading FC is set to launch its Royals Esports platform in conjunction with gaming solutions company, Rival.The dedicated esports platform for...
Royal Ascot partners with HBA Media for media exposure
The 2021 Royal Ascot will receive the biggest media exposure in the UK racing festival’s history via a partnership with HBA Media, which will...
Six Nations returns to Sky Italia in latest rights deal
Sky Italia has agreed an official broadcast partnership with rugby union’s Six Nations Rugby, ‘subject to final contract’.The partnership will see Six Nations matches...
Premier League approves additional rules to ‘protect’ against ESL
The Premier League has approved a new set of rules to safeguard the sport from future threats of unsanctioned competitions, following the European Super...
Action Network finalises multi-platform MLB tie-up
Sports media company The Action Network has linked up with Major League Baseball (MLB) in a new multi-platform content partnership.As part of the collaboration,...