Leicester City strikes Landsail Tyres partnership
Leicester City has announced a new three-year partnership with Landsail Tyres as the firm looks to enhance its brand by partnering with the Premier...
Southampton strengthens cyber security with Acronis partnership
Southampton Football Club has secured a partnership with Acronis as the club looks to strengthen its cyber security solutions, protecting team data assets and...
Paddy Power: “You have to know what you’re talking about, you...
In recent years, football sponsorship and marketing does not just end by securing a shirt deal or deploying a campaign to target a specific...
BCCI strengthens integrity ahead of IPL season with Sportradar deal
In an attempt to strengthen integrity around the sport, the Board of Control for Cricket in India (BCCI) has announced a partnership with Sportradar...
ITF rebrands Fed Cup to the Billie Jean King Cup by...
The International Tennis Federation has announced a monumental rebranding with the Fed Cup, the premier international team competition for women's tennis, confirming that it...
NFL player DeAndre Hopkins invests in wellness technology firm Therabody
Arizona Cardinals player DeAndre Hopkins has invested in wellness technology firm Therabody whilst also joining the company as its brand ambassador.In addition, the company...
Premier League agrees Chinese broadcast partnership with Tencent Sports
Following the termination of its £564m deal with PPTV, the Premier League has announced it has signed an agreement with Tencent Sports for rights...
Arsenal scores three-year Sportsbet.io partnership
Arsenal Football Club has secured a partnership with cryptocurrency-based sports betting platform, and current Southampton front-of-shirt sponsor, Sportsbet.io for the next three seasons.As a...
Juventus names Parimatch as official betting partner
Juventus has announced that technology and betting company Parimatch is the club’s latest partner as the Serie A champions prepare for the upcoming campaign....
Southampton strengthens commercial portfolio with eToro renewal
Southampton Football Club has become the latest team to secure a deal despite the Premier League season being well underway, with the team strengthening...