Empire Play: The challenges with esports broadcasting in the Middle East
Broadcast and media rights for esports has become an ever-changing topic in recent years, with platforms such as Twitch and Youtube striking exclusive streaming...
West Brom partners with StreamAMG to enhance WBA TV
West Bromwich Albion has signed a partnership with live video and OTT firm StreamAMG to power the newly promoted Premier League side’s WBA TV.As...
Footstock names Chris Kamara as new brand ambassador
Former footballer and Sky Sports presenter Chris Kamara has been named as Footstock’s new brand ambassador for the 2020/21 season.As a result of the...
US Soccer signs multi-year MLS content partnership with Bleacher Report
U.S Soccer and Bleacher Report have signed a multi-year content agreement, with the deal ‘uniting’ the sports website with the governing body and MLS.As a...
London Marathon reunites with Flora in headline sponsorship agreement
The London Marathon has reunited with plant-based margarine brand Flora after signing a headline sponsorship agreement with the firm from 2020 to 2023.In celebration...
Sorare adds the J.League to its blockchain fantasy football platform
Blockchain trading card game Sorare has enhanced its portfolio by striking a deal with Japan’s J.League, with the agreement seeing all the league’s players...
Eleven Sports Portugal secures UEFA Women’s Champions League broadcasting rights
Eleven Sports Portugal has acquired broadcast rights to the knockout rounds of the UEFA Women’s Champions League, starting with this week’s quarter finals which...
Aser Ventures launches sports, fitness and music livestream platform LIVENow
Aser Ventures has officially launched its new D2C live streaming platform, LIVENow, featuring pay-per-view access to a range of events from the world of...
Cadbury develops Premier League portfolio with Arsenal partnership
Adding yet another club to its list of Premier League partners, Mondelēz International has struck an agreement with Arsenal FC, making Cadbury the official...
Buriram United: The benefits of building a relationship between sports...
Over the past 12 months the growing relationship between traditional sports and esports has blossomed worldwide. Sports-centric sponsors have begun to collaborate with competitive...