US Soccer signs multi-year MLS content partnership with Bleacher Report
U.S Soccer and Bleacher Report have signed a multi-year content agreement, with the deal ‘uniting’ the sports website with the governing body and MLS.As a...
London Marathon reunites with Flora in headline sponsorship agreement
The London Marathon has reunited with plant-based margarine brand Flora after signing a headline sponsorship agreement with the firm from 2020 to 2023.In celebration...
Sorare adds the J.League to its blockchain fantasy football platform
Blockchain trading card game Sorare has enhanced its portfolio by striking a deal with Japan’s J.League, with the agreement seeing all the league’s players...
Eleven Sports Portugal secures UEFA Women’s Champions League broadcasting rights
Eleven Sports Portugal has acquired broadcast rights to the knockout rounds of the UEFA Women’s Champions League, starting with this week’s quarter finals which...
Aser Ventures launches sports, fitness and music livestream platform LIVENow
Aser Ventures has officially launched its new D2C live streaming platform, LIVENow, featuring pay-per-view access to a range of events from the world of...
Cadbury develops Premier League portfolio with Arsenal partnership
Adding yet another club to its list of Premier League partners, Mondelēz International has struck an agreement with Arsenal FC, making Cadbury the official...
Buriram United: The benefits of building a relationship between sports...
Over the past 12 months the growing relationship between traditional sports and esports has blossomed worldwide. Sports-centric sponsors have begun to collaborate with competitive...
Sportradar launches social media sports integrity solution
Strengthening its integrity services, Sportradar has launched a sports solution to support organisations in safeguarding professional athletes from social media abuse.The service, created...
Southampton readies new front-of-shirt sponsor following LD Sports cancellation
Southampton Football Club’s front-of-short sponsor LD Sports has reportedly decided to cancel its three year deal with the side after just one season, according...
World Snooker Championship extends Betfred partnership
The World Snooker Championship has extended its title sponsorship with UK bookmaker Betfred, with the new deal set to last until at least 2022.Both...