Gloucestershire Cricket takes off with Cayman Islands sponsorship
Gloucestershire Cricket has announced the signing of the Cayman Islands Department of Tourism (CIDOT) as its new front of shirt sponsor.The deal, which begins...
Toulouse FC announces RedBird takeover
Investment firm RedBird Capital Partners has confirmed the takeover of recently relegated Ligue 1 side Toulouse FC from Olivier Sadran, with the US company...
Bridgepoint eyes significant investment in Women’s Super League
The Football Association has been approached by London-based private equity firm Bridgepoint over purchasing a large minority stake in the Women’s Super League.According to...
CAS clears Igor Labuts of match-fixing
Igor Labuts, a former goalkeeper for Athlone Town, has been cleared of a match-fixing allegation following an appeal to the Court of Arbitration for...
Newcastle United strikes extension with online sportsbook FUN88
Newcastle United has extended its partnership with online casino and sportsbook FUN88 after agreeing a new long-term commercial agreement.The agreement sees FUN88 continue to...
Formula E boosts Chinese engagement with Kuaishou ‘strategic alliance’
Formula E has entered into a ‘strategic alliance’ with Chinese short video platform Kuaishou in which the Tencent-backed brand will become the competition's exclusive...
Leicester Tigers finds new main partner in Topps Tiles
Premiership Rugby side Leicester Tigers has signed an agreement with Topps Tiles that will see the firm replace Holland and Barrett as the side’s...
LA Galaxy and LA Kings secure MKF partnership following AEG deal
Sports and live entertainment company AEG has signed a ‘strategic new marketing partnership’ with Monkey Knife Fight (MKF) that will see the fantasy sports...
PM reveals blueprint for bringing fans back to stadiums
The UK is set to welcome back fans to stadiums as soon as October, according to Prime Minister Boris Johnson.During his press briefing at...
Marseille ‘pioneers’ fan engagement with Twitch broadcast initiative
Olympique Marseille has boosted its fan engagement opportunities by announcing that its upcoming friendlies against FC Pinzgau and SV Heimstetten will be streamed live...