Serie A launches empty stadium virtual graphic solutions with ISG
Serie A has agreed a partnership with Interregional Sports Group (ISG) that will see the firm provide virtual graphic solutions for crowd-free stadiums across...
F1 enhances video distribution with M2A Media
Formula 1 has partnered with M2A Media to acquire, process and distribute the competition's live content to its global broadcasters and sports rights owners.As...
The PGA seals double deal with Titleist and FootJoy
The Professional Golfers’ Association (PGA) has extended its partnership with Acushnet-owned brands Titleist and FootJoy for a further three-years until 2023.As part of the...
Government announces ‘exemption rule’ for sporting events
The UK’s Culture Secretary Oliver Dowden has announced that ‘selected international sporting events’ will be allowed to get underway safely this summer as the...
Interbrand: How brands can win sports fans over behind closed doors
Geoff Miller, the associate director for brand consultancy Interbrand, writes for Insider Sport to discuss how brands can adapt to behind closed door events...
LFP strikes partnership with Betclic to become Ligue 1 betting partner
The Professional Football League (LFP) has agreed a three year partnership with Betclic which will see the online gambling firm become the official sports...
Finnish football embraces esports with eFutisliiga launch
In a bid to boost fan engagement and develop its own esports division the Veikkausliiga, Finland’s first division, has launched the eFutisliiga a new...
Nice strengthens sponsorship portfolio with double INEOS deal
OGC Nice has strengthened its sponsorship portfolio with the addition of two new partners in Belstaff and Grenadier, both of which are owned by...
BetWinner strengthens LatAm brand with Roberto Carlos
In an attempt to boost the company's profile in Latin America, Roberto Carlos has been revealed as BetWinner’s latest brand ambassador for the continent.As...
EFL highlights betting firms’ ‘significant contributions’ in response to Lords report
In response to the House of Lords Gambling Select Committee’s report published yesterday, the English Football League (EFL) has insisted that the government does...