Roma looks to ‘explore new opportunities’ following Nike termination
AS Roma has announced that it has prematurely terminated its decade-long commercial partnership with Nike four years early as the club looks to ‘explore...
PFL secures long-term Acronis partnership
MMA organisation the Professional Fighters League (PFL) has struck a ‘long-term marketing and technology partnership’ with software company Acronis in order to strengthen the...
Having leagues on board can be pivotal to US sporting integrity
Sporting integrity and sports wagering were analysed in great depth during the second day of this week’s SBC Digital Summit North America.The GLMS-sponsored panel,...
Sky gains exclusive UK rights to 2021 Lions Tour
Sky Sports has secured the rights to the 2021 British and Irish Lions Tour of South Africa, with games to be shown live and...
Real Madrid boosts sponsorship portfolio with banking sector collaboration
Real Madrid C. F. has inked a new partnership with Liberbank for the firm to become the official bank of the club from next...
Dafabet furthers cricket sponsorships with two new deals
Dafabet has enhanced its sponsorship portfolio via new partnerships with both Durham Cricket and Sussex Cricket as their new kit sponsor.Furthering its sponsorship portfolio,...
Inter Milan elevates social engagement with Twitter partnership
Serie A side Inter Milan has strengthened its social footprint announcing a new partnership with Twitter.The partnership will see the club host and monetise...
Sky Italia to continue broadcasting Serie A games despite broadcast row
Serie A clubs have agreed to allow Sky Italia to broadcast matches as per its rights agreement, despite the ongoing dispute over the payments...
Banning gambling shirt sponsorships an ‘obvious thing to do’ says Carolyn...
Banning front-of-shirt sponsorships is 'one of the most obvious things to do' said Carolyn Harris, MP for Swansea East and Chair of the All-Party Parliamentary...
Corinthians unites with Galera.Bet in long term partnership
Corinthians has announced that sports betting firm Galera.Bet will become the club’s new sponsor after agreeing a five-year-deal.Under the terms of the collaboration, the...