Mid-American Conference establishes data deal with Genius Sports
Genius Sports has formed an official sports data, fan engagement and integrity partnership with the Mid-American Conference (MAC). The MAC, a National Collegiate Athletic Association...
Ceará and Fortaleza strengthen Betcris’ LatAm recognition
Brazilian football clubs Ceará and Fortaleza have both formed individual partnerships with online sports betting platform Betcris.As the teams enter the 2022 Campeonato Brasileiro...
Bristol City ends two-season MansionBet partnership
Bristol City FC has announced that MansionBet is stepping down as the EFL Championship club’s principal partner at the end of the month.The decision...
Bowl Season links with Sportradar in entering the sports betting space
The Bowl Season has formed a collaboration with Sportradar which becomes an official partner of the collegiate American football series for the 2022/23 season.The...
Serie A brings in Puma as official technical partner
Serie A has announced a new long-term partnership with Puma which becomes the league’s official technical partner from the start of the 2022/23 football...
TATA IPL forms ‘tech-led, innovative and customised’ RuPay partnership
The Indian Premier League Governing Council (IPL GC) has announced RuPay, a product of National Payments Corporation of India (NPCI), as an official partner...
Manchester City names OKX official cryptocurrency exchange partner
Manchester City FC has partnered with cryptocurrency exchange platform, OKX, spanning across the Premier League side’s men’s and women’s teams, in addition to its...
Everton FC immediately suspends all Russian sponsorships
Everton FC has suspended all sponsorships with Russian companies with immediate effect, which includes USM, Megafon and Yota, due to the country’s invasion of...
PGA Tour players access NoBull training products in apparel partnership
The PGA Tour has formed a partnership with athletic wear brand NoBull to become the official training apparel and footwear of the PGA Tour...
Adidas suspends long-running Russian Football Union partnership
Adidas has announced the suspension of its collaboration with the Russian Football Union (RFS) with immediate effect.The decision comes as several high profile sports...