TATA IPL forms ‘tech-led, innovative and customised’ RuPay partnership
The Indian Premier League Governing Council (IPL GC) has announced RuPay, a product of National Payments Corporation of India (NPCI), as an official partner...
Manchester City names OKX official cryptocurrency exchange partner
Manchester City FC has partnered with cryptocurrency exchange platform, OKX, spanning across the Premier League side’s men’s and women’s teams, in addition to its...
Everton FC immediately suspends all Russian sponsorships
Everton FC has suspended all sponsorships with Russian companies with immediate effect, which includes USM, Megafon and Yota, due to the country’s invasion of...
PGA Tour players access NoBull training products in apparel partnership
The PGA Tour has formed a partnership with athletic wear brand NoBull to become the official training apparel and footwear of the PGA Tour...
Adidas suspends long-running Russian Football Union partnership
Adidas has announced the suspension of its collaboration with the Russian Football Union (RFS) with immediate effect.The decision comes as several high profile sports...
NHL’s Russian business arrangements suspended
The Russian sports scene took another blow today in the aftermath of the invasion of Ukraine, as the National Hockey League (NHL) suspended its...
Gazprom promotion banned from UEFA’s Champions League amid Ukraine crisis
There is to be no advertisements from Gazprom during the next round of Champions League matches, as UEFA looks to end its partnership with...
Cazoo accelerates football exposure in becoming Valencia CF’s main partner
Valencia CF has signed a multi-year agreement with Cazoo, as the latter becomes the club’s main partner and shirt sponsor from the beginning of...
Kennedy becomes new face of AFL scoreboard in timekeeping partnership
The Australian Football League (AFL) has announced Kennedy as the official timekeeper of the league ahead of the 2022 Toyota AFL Premiership Season.The collaboration...
Man United end Russian Airlines Aeroflot sponsorship amid Ukraine conflict
Manchester United has announced the termination of its sponsorship agreement with Russian Airlines, Aeroflot, following the escalating conflict in Ukraine.In a statement, the Premier...