Brentford FC strengthens relationship with EcoWorld London

English Championship contenders, Brentford FC has announced EcoWorld London as its principal partner for the upcoming season. From next season, the business delivering a new...

The FA unveils BT as new lead sponsor

The FA’s search for a new lead sponsor has ended with English football’s governing body unveiling a five-year deal for BT to become the...

Burnley FC elevates Asian presence with new shirt sponsor

English Premier League side Burnley FC is seeking to expand its Asian footprint, unveiling betting operator LoveBet as its new shirt sponsor. The Asian betting...

Bayern Munich extends Procter & Gamble partnership

German Bundesliga champions, FC Bayern Munich has extended its partnership with worldwide consumer goods manufacturer Procter & Gamble. The cooperation for Germany, Austria and Switzerland comprises Procter...

Birmingham City FC scores ‘biggest sponsorship deal in over a decade’...

Birmingham City Football Club has confirmed that Ireland's largest independent bookmaker BoyleSports will become the clubs newest principal sponsorship partner. Signing a deal up until the end of the...

MLB’s Texas Rangers strikes new deal with Choctaw Casinos & Resorts

The Texas Rangers has strengthened its portfolio of partners, announcing a new deal with Choctaw Casinos & Resorts.  The multi-year partnership includes significant branding at the new...

The NFL set to loosen restrictions on alcohol advertising

The NFL is reportedly close to loosening its restrictions on alcohol sponsorships for its teams and players, according to an email which was leaked...

Denilson lands role as Sportsbet.io brand ambassador

Brazilian World Cup winner Denilson has been announced as a brand ambassador of online sportsbook and casino operator, Sportsbet.io.  Having enjoyed an illustrious career, which saw...

Red Bull Racing unveils first event at MK7

Red Bull Racing’s glamorous new hospitality space MK7, will host its first bespoke event will be hosted by British motor-racing icon David Coulthard on July 11,...

BetUK.com becomes official partner of Premiership Rugby

Premiership Rugby has unveiled a multi-year deal for BetUK.com to become its new official betting partner. The partnership, which has been agreed from the...