AS Roma strikes groundbreaking Twitter partnership

Champions League semi-finalists, AS Roma have become the first Italian football club to agree an exclusive content partnership with Twitter. The partnership comes as the...

Aston Martin unveils new partnership with Asian gaming provider

Aston Martin Red Bull Racing Formula 1 team has confirmed a new partnership with Asian online gaming provider W66.com. The multi-year agreement will see the...

La Liga seeks sponsorship expansion with IMG

La Liga has confirmed a new long term commercial partnership with IMG, as Spain’s top league division seeks to expand its global reach through...

The NBA strengthens Mexican footprint with Codere partnership

The NBA has confirmed Spanish gaming operator Codere as its first official games partner in Mexico. The partnership will be promoted in retail stores across...

Sky puts the brakes on cycling sponsorship

Sky has revealed that 2019 will mark the last year it’s involved in the sport of cycling, bringing to a close over a decade...

Dafabet commended over sports sponsorships

Online sports betting operator Dafabet was lauded for its role in sports partnerships this year, after the firm was awarded 'Sponsorship Of The Year'...

AT&T thrusts support behind Pennsylvania Esports Coalition

American entertainment titan, AT&T has thrown its support behind the Pennsylvania Esports Coalition (“PA ESC”). The PA ESC is a non-profit organisation which was...

NBA strengthens LatAm growth with gaming partnership

The National Basketball Association is looking to strengthen its presence in Latin America, confirming a new multiyear partnership that will make Supermatch, the first official gaming partner...

Guinness becomes primary sponsor of the Six Nations

The Six Nations has agreed a partnership with Guinness, to become the title sponsor of the tournament from 2019. The new partnership is a six-year...

MansionBet strengthens relationship with racing

Arena Racing Company (“ARC”) and Jockey Club Racecourses (“JCR”) have unveiled a partnership with online sports betting operator MansionBet, for the sponsorship of 38 British horseracing fixtures in 2018...