West Ham United confirms extension of Umbro deal

West Ham United has announced the extension of its partnership with Umbro, which will see the global sportswear company remain as the club’s official technical...

AFC Bournemouth continues strong partnership with Mansion Group

Premier League side, AFC Bournemouth has strengthened its partnership with Mansion Group, securing a fifth consecutive season with the online gaming operator. Having backed...

Atalanta announces stadium naming rights deal with Gewiss

Champions League chasing Serie A side, Atalanta has announced a new stadium naming rights deal with energy and lighting products manufacturer, Gewiss. The newly announced...

MLS extends “highly effective” Twitter partnership

Major League Soccer is looking to deepen social engagement with the expansion of its Twitter partnership, which will now run through the end of...

“One of the best sponsorships we ever do” – Betfred extends...

Bookmaker Betfred will continue as title sponsor of the World Snooker Championship until at least 2021 after World Snooker Chairman Barry Hearn and Betfred...

Chinese FA and FIFA kick off development partnership

FIFA has disclosed that it has signed a Memorandum of Understanding (MoU) with the Chinese Football Association (CFA) which will help boost football development...

PGA Tour and Wells Fargo drive the green with sponsorship extension

The PGA TOUR has announced that Wells Fargo has extended its sponsorship of the Wells Fargo Championship through to 2024 after signing a five-year...

San Diego Padres praise FanConnect platform for contributions to sponsorship

FanConnect’s technology and content platform has been praised as a “…fantastic addition to our sponsorship asset mix” by Vice President of Corporate Sponsorships for the San...

Match point for OPPO with Wimbledon smartphone partnership

Chinese electronics and mobile communications OPPO has disclosed a new partnership with the All England Lawn Tennis Club (AELTC). As part of the partnership, the...

Rangers agree two-year shirt sponsorship extension with 32Red

Rangers Football Club have announced an extension to its partnership with UK based online casino operator 32Red. 32Red will remain as the clubs principal sponsor...