Nine Honduran football clubs link with Betcris as operator partner
Online sports betting operator Betcris has secured agreements with nine football clubs of the League of Honduras, as it looks to strengthen its marketing...
SBK boosts Gold Trophy prize money in three Doncaster sponsorships
Three races at Doncaster today are being sponsored by SBK including the inaugural SBK Gold Trophy 90 minutes before the Cheltenham Gold Cup.The sportsbook...
Real Madrid, PSG and AC Milan suspend deals with Russia-based Fonbet
Real Madrid has suspended its partnership with Russian betting firm Fonbet with immediate effect, in showing retaliation for the country’s invasion of Ukraine.The La...
McLaren Racing improves on-track performance with Google
McLaren Racing has formed a multi-year partnership with Google, as the latter becomes an official partner of the McLaren Formula One Team and the...
FC Barcelona stadium renamed in ‘globally connected’ Spotify partnership
FC Barcelona has announced a partnership with Spotify where the music streaming service will become the main partner of the club and the official...
Volvo boosts Real Betis’ sustainability programme as main sponsor
Real Betis has signed an agreement with Volvo until June 2024, as the latter becomes one of the La Liga club's main sponsors.The logo...
Allwyn to oversee National Lottery sporting contributions as new licence holder
The operating rights to the UK National Lottery have changed hands, with Allwyn Entertainment taking the reins from Camelot. Making the announcement this morning, the...
F1 pushes for ‘digital transformation’ in Lenovo partnership
Formula One has formed an official partnership with Lenovo as the latter looks to utilise its technology across the competition’s operations.As the collaboration is...
Cricket Australia extends ‘supportive’ Toyota partnership
Cricket Australia has announced a four-year extension of its partnership with Toyota Australia that will include all areas of the game across the country. The...
IHF ‘pushes the boundaries’ of handball with SportFive extension deal
The International Handball Federation (IHF) has extended its partnership with sports marketing agency, SportFive, which continues as the official media and marketing partner of...