Mengniu becomes FIFA World Cup Qatar 2022 official sponsor
Mengniu, a dairy product manufacturer in China, has entered into a partnership with FIFA to become an official sponsor of the FIFA World Cup...
RFU bids to host Women’s 2025 Rugby World Cup
The Rugby Football Union (RFU) has entered a bid to host the Women’s Rugby World Cup in 2025, with plans to adopt a multi-city...
Severstal forms fan engagement focused partnership with Fonbet
Russian ice hockey club Severstal has signed a four-year partnership with sports betting operator Fonbet, with the duo planning on leveraging the deal for...
Six Nations Rugby continues BBC Radio broadcast
Six Nations Rugby has announced that BBC Radio will continue to broadcast the Guinness Six Nations Championship, having agreed a new four-year partnership that...
Man City expands ‘popular digital content’ with Midea
Manchester City FC has announced an extension to its partnership with Midea, covering both the men's and women’s teams.
In entering its third term, the...
T20 World Cup ensures ‘world-class protection’ in Dettol deal
The International Cricket Council (ICC) has announced Dettol as the official hygiene partner of the Men’s T20 World Cup.
The collaboration looks to ensure ‘world-class...
Predators announces sports betting partnership with Bally’s
The Nashville Predators has designated Bally's as an official sports betting partner and the official free-to-play partner of the team and its Bridgestone Arena.
The...
US launches official campaign to host Rugby World Cup
The United States has publicly launched its bid to host the Men’s Rugby World Cup in 2027 or 2031 and the Women’s Rugby World...
UAE to host FIFA World Cup in 2022
The United Arab Emirates (UAE) is set to host the next FIFA Club World Cup early next year, as the FIFA president Gianni Infantino...
Formula E establishes first blockchain title sponsorship with Avalanche
Formula E has announced that Avalanche has partnered with Andretti to serve as the team’s title sponsor ahead of its eighth season of the...