Bournemouth names QuinnBet official betting partner
AFC Bournemouth has added sports betting and igaming operator QuinnBet into its sponsorship portfolio, naming the company its official UK and Republic of Ireland...
Amazon secures Napoli sleeve sponsorship
US consumer company Amazon has become the sleeve sponsor of Serie A club Napoli, building on a prior agreement which saw the firm serve...
Leeds United partners with ‘strong challenger brand’ Boost
Premier League club Leeds United FC has partnered with Boost Energy Drinks under the terms of a one-year deal covering the ongoing 2021/22 season.As...
Serie A strengthens links with Crypto.com
Lega Serie A has named Crypto.com the first innovation and technology partner of Italian football, building on the cryptocurrency platform’s pre-existing partnership with the...
Monster Energy nets Aston Villa sponsorship
Aston Villa FC has named Monster Energy its new official energy drink partner under the terms of a two-year agreement.The deal will enable Monster...
PointsBet named NFL official sportsbook partner
US sports betting operator PointsBet has been named the official sportsbook partner of the National Football League (NFL), as the American sports space increasingly...
AS Monaco makes NFT debut with Sorare partnership
French Ligue 1 club AS Monaco has become the latest top-flight professional football club to partner with Sorare, making its debut in the Non-Fungible...
Kindred scores National League sponsorships for 32Red and Unibet
The Vanarama National League has signed agreements with sports betting operators 32Red and Unibet, naming the Kindred Group brands its principal betting partners.Under the...
Ukrainian ice hockey names VBET as title sponsor
The Ukrainian Ice Hockey Federation (FHU) has announced VBET as its new title partner, including sponsorship of the country’s national team.Both VBET and the...
BioSteel replaces Gatorade official sports drink of LA Lakers
The LA Lakers has named BioSteel as its official sports drink, replacing 25-year partner Gatorade and marking the firm’s ninth sports collaboration.BioSteel branding will...