Chevron sponsors LGPA to ‘champion’ women in sports
The Ladies Professional Golf Association (LPGA), with IMG, has announced Chevron as the new title sponsor of The Chevron Championship through a six-year partnership.
The...
Umbro unveils RFU home kits with first for women’s rugby
Umbro has revealed new England Rugby home kits to be worn by the England men’s and women’s teams for the 2021/22 season.
For the first...
Eleven secures multi-territory AFC media rights
Eleven has acquired broadcasting rights to the Asian Football Federation (AFC) and is set to launch in multiple territories across Southeast Asia and Hong...
Stats Perform tackles online abuse following Signify partnership
The impact of online abuse on professional sports is to be examined this Thursday in a webinar hosted by Stats Perform.
In August 2021, the...
A-League Men net first time rebranding in Isuzu partnership
The A-League has secured Isuzu as its first naming rights sponsor in a three-year deal with the vehicle manufacturing company.
As the season gets underway...
Bundesliga becomes part of fantasy game in Sorare partnership
Bundesliga has signed an agreement with Sorare to be part of a Non-Fungible Token (NFT) fantasy game in a bid to reach more fans.
The...
Fulham FC to develop ‘global fanbase’ in Asiabet33 partnership
Fulham Football Club has announced a partnership with Asiabet33 as its official Asian betting partner for the remainder of the 2021/2022 season.
The Championship side...
Irish FA secures ‘innovative’ five-year broadcasting deal with BBC
The Irish Football Association has secured a deal to broadcast 30 live streamed matches on BBC Sport NI as well as eight live TV...
NBA extends long term partnership with American Express
The National Basketball Association (NBA) has announced an extension of its current partnership with New York-based financial services provider American Express.
The agreement will see...
Astropay gains exposure in first-time cricket deal
Astropay has entered the international cricket market after signing an agreement to sponsor Sri Lanka T20 ahead of the T20 World Cup.
In collaboration with...