AFC Ajax signs up Coca-Cola as official partner
AFC Ajax has designated Coca-Cola European Partners as an official partner to the Eredivisie champions for the next three years.
The partnership will have a...
William Hill secures title sponsorship of Racing League
UK horse racing’s first team-based competition which aims to revive public interest in the sport, the Racing League has named William Hill as the...
Sportradar and Bally’s Interactive forge long-term betting collaboration
Sportradar has aligned with Bally’s Interactive, a division of Bally’s Corporation, in a new five-year sports betting partnership.
As part of the agreement, Sportradar will...
NASCAR and Penn Interactive expand partnership in Arizona
Penn Interactive, a subsidiary of Penn National Gaming, has inked an expanded agreement with NASCAR as part of a multi-year access partnership in the...
Watford inks ‘club-record’ principal partnership with Stake.com
Newly promoted Premier League side Watford FC has partnered with crypto casino and sports betting platform Stake.com in a ‘club-record deal’.
Beginning in 2021/22, the...
Unibet expands Qatar Goodwood Festival sponsorship
The official sponsor of the Qatar Goodwood Festival, sports betting operator Unibet, has announced it will be expanding its existing agreement ahead of next...
DraftKings to launch sports-themed NFT Marketplace
DraftKings has announced it will launch a DraftKings Marketplace - a digital collectibles ecosystem designed for mainstream accessibility that offers curated NFT drops and...
Inter Milan finalises Socios.com front-of-shirt sponsorship
Inter Milan has aligned with blockchain providers for the sports and entertainment industry Chiliz, in a tie-up which will see the Serie A club...
Brisbane awarded 2032 Olympic hosting rights
The Australian city of Brisbane has been formally assigned the hosting rights to the 2032 Olympic and Paralympic Games.
The 138th International Olympic Committee (IOC)...
Kuehne+Nagel signs up as Birmingham 2022 Commonwealth Games sponsor
Global transport company Kuehne+Nagel has been designated as the official logistics providers of the Birmingham 2022 Commonwealth Games by event organisers.
Following the invitation to...