West Ham unveils club’s first official legal partner

English Premier League side, West Ham United has announced Paul Robinson Solicitors as the club’s first official legal partner. Issuing the news, the London club...

William Hill enhances sponsorship portfolio with fresh NHL deal

William Hill has enhanced its US sponsorship portfolio, confirming a ‘landmark agreement’ to become the first official betting partner of the New Jersey Devils’...

SPFL extends Betfred partnership

The SPFL has announced the extension of its partnership with Betfred for the betting operator to remain as the primary sponsor of the Scottish League Cup, for...

Parma unveils new partnership with the Custom Group

Expanding into football sponsorship, the Custom Group has unveiled a new sponsorship deal with historic Italian football club, Parma.  The firm has also partnered with sports marketing agency Infront,...

Celtic partners with Dafabet for racing expansion

Celtic FC will make its first foray into motorcycle racing at next month’s Macau Motorcycle Grand Prix, having joined forces with international road race winners Dafabet Devitt...

Landmark deal sees Ravens partner with Caesars

In only the second-ever partnership between a National Football League (NFL) team and a casino, Horseshoe Casino Baltimore has announced its official partnership with the Baltimore Ravens. The partnership brings...

Manchester City go cashless with new partnership

Manchester City has announced a new partnership in the UK and Asia Pacific with tappit, a solution that provides cashless experiences at events. The deal will explore the...

Van Pelt questions legitimacy of integrity fee

Delivering his keynote speech at this week’s G2E Las Vegas conference, US sports broadcaster Scott Van Pelt (SportsCenter – ESPN), emphasised that US gambling...

Napoli boosts global expansion with new LATAM gaming partner

SSC Napoli has announced a new regional partnership with betting brand KTO as its Betting Partner for LATAM and Africa territories. Confirmation of the partnership...

BetVictor unveils new Snooker partnership

BetVictor has been confirmed as the new title sponsor of snooker’s prestigious English Open tournament. The BetVictor English Open will run from October 15 to...