Rocket Mortgage Classic signs up GNOG as tournament sponsor

The PGA Tour’s Rocket Mortgage Classic and Golden Nugget Online Gaming (GNOG) have formed a partnership which will designate GoldenNuggetCasino.com the official national casino...

Adidas and Benfica take kit alliance beyond three-decade mark

German sporting goods manufacturer Adidas has extended its kit agreement with Portuguese giant Benfica for a further six years, taking the pact until the...

Sponsorship shakeup as gambling industry sees deals halve

Recent figures from Caytoo have shown significant changes in sponsorship industry trends, as the betting and gambling sector loses its top-spot held two years...

Detroit City FC names GNOG as online gaming partner

National Independent Soccer Association club Detroit City FC has inked a partnership with Golden Nugget Online Gaming (GNOG). As a result of the tie-up, Detroit...

TikTok finalises Wrexham AFC shirt sponsorship

Social media platform TikTok has inked a shirt sponsorship agreement with National League football club Wrexham AFC. The sponsorship, which will see TikTok’s logo appear...

WNBA’s Phoenix Mercury inks ‘largest team sponsorship’ with Bally’s

Bally’s Corporation has partnered with Women’s National Basketball Association (WNBA) franchise, Phoenix Mercury Basketball, marking the company’s first gaming access deal with a professional...

Brentford signs up The Turmeric Co in season-long sponsorship

Newly promoted Premier League club Brentford has penned a season-long partnership with The Turmeric Co. Marking the West London side’s first season in the top-flight...

Tom Brady takes FTX equity stake in brand ambassador tie-up

National Football League (NFL) star Tom Brady has secured an equity stake in FTX, as part of a ‘historic’ deal which will see the...

UEFA to allow sleeve sponsors in club competitions

UEFA will allow teams competing in its club competitions to wear sleeve sponsors from next season, under the amended rules outlined by the European...

Diego Schwartzman links with AstroPay for global ambassadorship

Argentine tennis star Diego Schwartzman has joined payment solutions company AstroPay as a global ambassador, after inking a new 12-month partnership with the firm. The...