Ngannou named Stake’s latest UFC ambassador
UFC heavyweight title holder Francis Ngannou has become the second champion from the international MMA promotion organisation to partner with cryptocurrency betting firm Stake.Nicknamed...
Betano praises ‘strong and lasting union’ with Fluminense
Kaizen Gaming's online sportsbook brand Betano has been designated as the main sponsor of Brazilian Serie A football club Fluminense.The two-year partnership, which includes...
Wolves selects Bitci.com as new sleeve sponsor
Wolverhampton Wanderers has named Bitci.com as the Premier League club’s new sleeve sponsor for the 2021/22 season.In its role as the official cryptocurrency trading...
IOC ‘reimagines’ Olympic hospitality with On Location
The International Olympic Committee (IOC) has enlisted Endeavor-owned On Location to create a new global hospitality model from the Paris 2024 Olympic Games onwards,...
SBC Leaders: The ‘fight for sponsorship revenue’ in the sports betting...
In the latest edition of the SBC Leaders magazine, Mike Smith - Sportradar’s Head of Advertising - unpacks the possibilities for ad tech as...
Betsson secures 2021 Copa America regional sponsorship
Swedish betting company Betsson Group has been designated as the official regional sponsor of CONMEBOL Copa America 2021.Under the terms of the agreement, Betsson...
Sponsors back Naomi Osaka amid French Open fallout
Japanese tennis star Naomi Osaka has received the backing of a number of major sponsors, including sportswear apparel brand Nike, after withdrawing from the...
ITV responds to MP’s call for Euro 2020 gambling advertising ban
Calls for a suspension of gambling advertising during the 2020 UEFA European Championship by Ronnie Cowan, a Scottish National Party MP and gambling reform...
Mercedes Cup continues sponsorship drive with Betway addition
The Mercedes Cup tennis tournament has continued its drive to secure new sponsors to deal with the ‘challenging times’ of 2021, securing a deal...
Western Bulldogs embraces crypto in ‘groundbreaking’ first
The Western Bulldogs of the Australian Football League (AFL) has formed a ‘groundbreaking’ partnership with cryptocurrency exchange CoinSpot.The partnership marks the first time a...