SPAR partners with Scotland Women’s Team for 2019 World Cup

The Scottish FA has announced SPAR as a new sponsor of the Scotland Women’s National Team, ahead of this summer's hotly anticipated World Cup. The...

Parimatch announces heavyweight partnership ahead of UFC’s Russian return

International betting operator, Parimatch has announced one of Russia’s most iconic fighters, Alexey Oleynik as its latest brand ambassador. Parimatch is the exclusive betting...

SportPesa unites with Arsenal for ‘Coaches to Count On’ initiative

Bookmaker SportPesa has continued to build on its flourishing partnership with Arsenal, launching its latest African football initiative ‘Coaches to Count On’. As part of the collaboration, SportPesa will develop...

RingCentral unveils new partnership with the Oakland A’s

Major League Baseball side, the Oakland A’s has announced RingCentral as its official business communications partner. The newly formed partnership seeks to benefit from the...

Pokerstars clinches UFC branding for latest sponsorship activation

PokerStars has announced the first activation, as part of its exclusive global partnership with the UFC by launching a new ‘UFC-branded Spin & Go’s’. PokerStars...

NHL strikes new partnership with MassMutual

The National Hockey League (NHL) has announced a multiyear partnership with Massachusetts Mutual Life Insurance Company (MassMutual). The partnership, which builds on MassMutual's role...

Sunderland exploring the possibility of selling stadium naming rights

Sunderland AFC Owner, Stewart Donald has revealed the club is exploring the possibility of selling its naming rights for the Stadium of Light. The potential...

Goodwood extends Unibet partnership

Goodwood Racecourse has announced a new three-year partnership with Unibet, which sees exclusive ownership and naming rights for the operator of the prestige feature races...

Santos tunes into Spotify partnership

Campeonato Brasileiro Série A side, Santos is the latest side seeking to heighten its fan engagement through music streaming platform, Spotify. As part of the...

Vanarama’s Daryl West on driving the National League’s FIFA 20 campaign

Vanarama is spearheading a campaign, which has already received the backing of a number of clubs and the former FA Chairman David Bernstein, to get...