Celtic unites with Dafabet to support the Tuloy Foundation

Continuing its strong relationship with the Celtic FC Foundation, Dafabet has announced details of a joint initiative aiding Philippines-based charity, the Tuloy Foundation. The initiative will build...

Responsibility at the heart of Real Madrid Codere extension

Real Madrid has announced that Spanish gambling firm Grupo Codere SA will continue to serve as the club’s ‘official betting partner’ until the end...

Southampton strikes new shirt sponsorship deal with China facing LD Sports

Southampton Football Club has unveiled its biggest ever sponsorship deal, announcing a new three-year agreement with LD Sports as its new front-of-shirt partner. The...

Seiko extends long-standing IAAF partnership

Seiko has extended its long-standing partnership with the IAAF for a further 10 years, until the end of 2029. The extension will see Seiko provide its state-of-the-art...

UFC strengthens partnership with PokerStars

The UFC has strengthened its partnership with PokerStars, announcing voice of the Octagon Bruce Buffer, UFC heavyweight champion Daniel Cormier and flamboyant light heavyweight...

Southampton FC revamps sleeve sponsorship deal with Virgin Media

Southampton Football Club has inked a new three-year sponsorship deal with Virgin Media which will see the ultrafast broadband, TV and mobile provider continue...

West Ham United elevates fan experience with MuchBetter

West Ham United has confirmed a new agreement with MuchBetter to become the club’s official Online & Digital Payments Wallet partner. MuchBetter has grown significantly...

Real Madrid strikes world record Adidas extension

German sportswear firm, Adidas has announced the extension of its partnership with La Liga giants, Real Madrid until 2028. According to Spanish publication, Marca...

Ascot Racecourse names Betfred as its official bookmaker

Ascot Racecourse has announced a three-year partnership with UK based Betfred, for the brand to become its ‘Official Bookmaker’. The partnership means that Betfred...

Alfa Romeo Racing names Betsson as its Official European Betting Partner

Alfa Romeo Racing has named Betsson AB as the new exclusive Official European Betting Partner for the racing team as part of a new multi-brand deal. The new...