Lenovo upgrades Inter Milan sponsorship as Socios.com still in the running
Chinese technology company Lenovo has upgraded its sponsorship of Serie A giants Inter Milan.
Under the terms of the expanded agreement, Lenovo’s logo will be...
Betway pledges support to MIBR esports CS:GO campaign
Brazilian esports organisation Made in Brazil (MIBR) has launched its ‘Feitos no Brasil’ scouting and player development programme, which aims to strengthen the organisation’s...
FDJ elevates fan engagement for French Olympic teams
La Française des Jeux (FDJ), the French National Lottery operator, will launch a new scratchcard game based on the country’s Olympic and Paralympic teams...
Codere upgrades Monterrey Rayados FC sponsorship
Mexican MX League team Monterrey Rayados Football Club has penned a four-year expanded sponsorship deal with Codere.
Raising its category to main sponsor and its...
Mastercard and MLB extend link ahead of All-Star Game
Mastercard has pledged its support to Major League Baseball (MLB), extending its sponsorship arrangement - which dates back to 1997 - as the presenting...
Betcris nets Honduras football league title sponsorship
Online gambling operator Betcris has secured the official sponsorship of the Honduras football championship.
As part of the three-year commercial arrangement, the league will be...
PGA Tour extends long-standing Anheuser-Busch partnership
The PGA Tour has extended its long-running sponsorship agreement with American brewing company Anheuser-Busch, taking the relationship beyond the three-decade mark.
Under the terms of...
Stats Perform strikes official data partnership with DIMAYOR
DIMAYOR, the organising body of Colombian football, has extended its existing agreement with Stats Perform as part of a new three-year deal which will...
Newcastle United adds KAYAK to shirt sponsorship line-up
Newcastle United has selected travel search engine KAYAK as the Premier League club’s new sleeve shirt sponsor for the 2021/22 season.
Under the terms of...
São Paulo Futebol Clube selects Sportsbet.io as new shirt sponsor
Sportsbet.io has been designated as the ‘master sponsor’ of Brazilian football team São Paulo Futebol Clube until 2024.
The partnership debuted on Saturday in São...