McLaren deepens partnership with Coca-Cola

McLaren has strengthened its partnership with the Coca-Cola Company that will see the team promote several of the beverage company's brands during the 2019 season. The...

Del Piero’s LA10 FC strikes new deal with Skrill

Digital wallet provider Skrill has announced a high-profile sponsorship deal with the Los Angeles-based LA10 Football Club. The club, which was launched last September and is owned by...

La Liga strengthens partnership with Santander

La Liga has strengthened its partnership with Santander Bank to include the 2020/2021 season, in what will be the fifth season of the strategic agreement between...

The FAI unveils SportPesa as latest commercial partner

The Football Association of Ireland has announced a new partnership with SportPesa, the global technology and entertainment company. The two-year-deal will see SportPesa, licensed in...

DAZN elevates advertising capabilities with DAZN Media launch

DAZN Group has stepped up its advertising capabilities, announcing that DAZN Media is to be the new entity responsible for the platform's global media partnerships. The...

Sharing synergies and passion: West Ham United Women partners with ZO...

West Ham United Women’s team has agreed a new sponsorship deal with ZO Skin Health, which will see the brand become the team’s first...

Betway pots sponsorship deal with Gibraltar Open

Online bookmaker Betway has today announced that it will become the title sponsor for the Gibraltar Open, which will be the operator’s second major...

William Hill and Matchroom Boxing: “The key word is partnership, this...

In recent years, as British boxing has experienced immense growth, it’s produced some of the country’s most adored sports stars and iconic moments. Throughout...

Raketech’s TVmatchen.nu switches onto Djurgårdens IF sponsorship deal

Raketech’s TVmatchen.nu has been unveiled as an official partner of the top flight Stockholm based football club Djurgårdens IF. The partnership means the TVmatchen.nu will have...

Boston Red Sox strikes new partnership with MGM Resorts

Ahead of the upcoming MLB season, the Boston Red Sox has announced a new partnership with MGM Resorts International. This partnership will see the...