RLWC2021 appoints The Value Xchange to boost sponsorship portfolio
Rugby League World Cup 2021 (RLWC2021) organisers have hired sports media and marketing consultancy The Value Xchange to enhance sponsorship sales ahead of this...
Vegas Golden Knights ends controversial UpickTrade partnership
The Vegas Golden Knights has opted to terminate its sponsorship agreement with sports betting tout service UpickTrade.Earlier in February, it was announced that the...
Formula One targets African expansion whilst teams announce new sponsors
Formula One has confirmed that an expansion into the African market is a target for future seasons, the first time the motorsports series has...
West Ham United adds Trustly to sponsorship portfolio
West Ham United FC has formed an agreement with open payments platform Trustly, naming the firm its official global open banking partner.
The Premier League...
Rugby World Cup teams up with Mastercard for 2023 tournament
The Rugby World Cup will continue its long-running association with Mastercard, renewing its sponsorship agreement as a worldwide partner through to the 2023 edition...
Swedish operator backs Tokyo 2020 athletes in new campaign
Sweden’s state-owned gambling operator Svenska Spel has launched a new campaign to mark its commitment to funding Swedish athletes competing in this summer’s delayed...
Tottenham Hotspur sparks new partnership with VivoPower
Premier League football club Tottenham Hotspur has named VivoPower its official battery technology partner as part of a sustainable energy partnership.The agreement will see...
Sportradar ties down NBL1 data and audio-visual rights
Sportradar has forged a long-term data and audio-visual partnership with Australia’s NBL1 basketball league.Under the terms of the arrangement, Sportradar has acquired the official...
NBA makes spirits sponsorship debut with global Hennessy expansion
The National Basketball Association (NBA) has extended its partnership with Hennessy, making the cognac brand the international ‘Official Spirits Partner’ of the league.As a...
FIBA targets Twitch content creators in multi-year collaboration
The International Basketball Federation (FIBA) has linked up with Twitch as part of a new multi-year collaboration, launching later in spring this year.The Amazon-owned...